Business Analytics Commons^™

Supply Chain Sustainability: Understanding The Financial Impact, Matthew J. Guinn

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

The purpose of this study is to determine if there is a differential impact on the financial performance of a company between environmental and social events.

This study uses a randomization of publicly traded companies within specific, pre-determined SIC codes, which is a collection of 66 companies, split between manufacturing and retail, to get the most accurate representation.

This study utilizes multiple regression models via STATA to analyze data compiled from the Wharton Research Database Services (WRDS) utilizing the MSCI ESG KLD, and Bloomberg, to analyze the percent increase in stock price which is the overarching models independent variable. Then, …

A Novel Three-Stage Distance-Based Consensus Ranking Method, Nazila Aghayi, Madjid Tavana

Business Systems and Analytics Faculty Work

In this study, we propose a three-stage weighted sum method for identifying the group ranks of alternatives. In the first stage, a rank matrix, similar to the cross-efficiency matrix, is obtained by computing the individual rank position of each alternative based on importance weights. In the second stage, a secondary goal is defined to limit the vector of weights since the vector of weights obtained in the first stage is not unique. Finally, in the third stage, the group rank position of alternatives is obtained based on a distance of individual rank positions. The third stage determines a consensus solution …

Marriott International, Inc: A Financial Analysis, Lai Wei

Dissertations, Theses, and Projects

Marriott International, Inc: A Financial Analysis

Avis Budget Group: A Financial Analysis, Tralonie Perkins

Dissertations, Theses, and Projects

This paper presents a financial analysis behind Avis Budget Group, Inc. (CAR), a leading global provider of vehicle rental and car sharing services, operating three of the most recognized brands in the industry: Avis, Budget and Zipcar. Utilizing both qualitative and quantitative analysis, this report encompasses comprehensive data regarding the industry in which CAR competes, the company’s recent financial results, and forecasts of its future growth with five-year pro forma financial statements used to build a valuation model.

Gender Differences Associated With The Evolution Of Attributes Sought In Sports Apparel, Jami Adler

Senior Honors Projects, 2010-2019

Since the turn of the century, many things have changed around the world, with a focus on the athletic apparel and fashion industries. Using Fowler’s (1999) research regarding the attributes sought in sports apparel, this study serves as a replication to determine how attributes sought in sports apparel have evolved. Online surveying through Qualtrics was utilized for data collection. The research explored the trend of Athleisure and the rising demand for versatile clothing. The role of gender and its associated differences significantly influenced the attributes sought in sports apparel. In addition, this study explored three additional attributes that consumers evaluate …

Subjectivity Of Diamond Prices In Online Retail: Insights From A Data Mining Study, Stanislav Mamonov, Tamilla Triantoro

Department of Information Management and Business Analytics Faculty Scholarship and Creative Works

Diamonds belong to a unique product category whose perceived value is largely dependent on socially constructed beliefs. To explore the degree to which the physical properties of a diamond can be used to predict the diamond price, we perform data mining on a large dataset of loose diamonds scraped from an online diamond retailer. We find that diamond weight, color and clarity are the key characteristics that influence diamond prices. The data mining results also suggest a high degree of subjectivity in diamond pricing that may reflect price obfuscation strategies employed by diamond retailers.

Subjectivity Of Diamond Prices In Online Retail: Insights From A Data Mining Study, Stanislav Mamonov, Tamilla Triantoro

Department of Information Management and Business Analytics Faculty Scholarship and Creative Works

Diamonds belong to a unique product category whose perceived value is largely dependent on socially constructed beliefs. To explore the degree to which the physical properties of a diamond can be used to predict the diamond price, we perform data mining on a large dataset of loose diamonds scraped from an online diamond retailer. We find that diamond weight, color and clarity are the key characteristics that influence diamond prices. The data mining results also suggest a high degree of subjectivity in diamond pricing that may reflect price obfuscation strategies employed by diamond retailers.

The Future Of Radio, Samuel Murray

Senior Honors Projects

Since its inception and rise to popularity among major forms of mass media communication, radio has been thought to be the next technology to become obsolete. When television came out people thought radio was going to die out, but alas radio and television coexist to this day. When music videos, and eventually channels like MTV came out, radio was put into jeopardy as music would become more and more visual and the need for the radio would cease. This was not the case. When satellite channels came into being and started getting big name celebrities like Howard Stern to broadcast …

An Overview And Analysis Of The Impacts Of Extreme Heat On The Aviation Industry, Brandon T. Carpenter

Chancellor’s Honors Program Projects

No abstract provided.

Realistic Market Basket Data Simulation For Retail Marketing, Elizabeth N. Nichols

Chancellor’s Honors Program Projects

No abstract provided.

Blockchain: Is It The Future Of Business?, Stuart Welsch

Information Systems Undergraduate Honors Theses

Blockchain is one of these new and disruptive technologies being developed; it is predicted to change the landscape of business in an extremely similar fashion as the Internet did. In lay terms, blockchain is a new technology designed to secure privacy (Collins, 2016), cut out unnecessary middleman costs (Eha, 2017), dramatically lower the cost of transactions (Iansiti & Lakhani, 2009), lower transaction time (Underwood, 2016), and assist in making assets become more liquid and appealing (like cash) because they are more easily transferable (Paech, 2016). Blockchain functions like a ledger; it is able to keep track of an asset’s ownership …

Evolution Of Insurance: A Telematics-Based Personal Auto Insurance Study, Yuanjing Yao

Honors Scholar Theses

Insurance has been constantly evolving since its inception; nowadays, insurance has become an indispensable part of people’s daily life. Nonetheless, very few individuals understand the mechanism behind their insurance coverage. This paper focuses on the evolution of personal auto insurances. The first part of the paper summarizes traditional pricing techniques for personal auto insurance and discusses their deficiencies. The second part of the paper introduces telematics insurance, an innovative form of auto insurance. This new kind of insurance integrates telematics as well as other technologies in the premium calculation process. The study proceeds to evaluate the pros and cons of …

The Internal Effects Of Corporate Social Responsibility On Firm Performance, Lindsay Harris

Senior Honors Theses

The purpose of this thesis is to identify the internal effects of corporate social responsibility on firm performance. It also examines the definition of corporate social responsibility and two varying theories about the topic. This thesis explores the human resource, quality and financial aspects of firm performance and how those aspects of a company are affected by adopting significant corporate social responsibility programs. This research seeks to answer the claim that corporate social responsibility programs do not have a positive effect on the actual performance of an organization. It will examine the effect of CSR on employee attitudes, moral and …

A Tale Of Two Airlines: A Comparative Case Study Of High-Road Versus Low-Road Strategies In Customer Service And Reputation Management, Donna L. Roberts, John C. Griffith

Publications

Customer surveys from Ryanair and Southwest Airline passengers were examined to determine their perceptions on customer service for the period of 2012-2013. Southwest Airlines (n=149) was rated significantly higher than Ryanair (n=165) in overall rating (p=.0228), seat comfort (p<.0001), cabin/staff service (p<.0001), and value (p=.0004). Additionally, passengers would recommend Southwest Airlines at a higher rate than Ryanair (p=.0006). Open area comments emphasized that customer service and policies had a large impact on the ratings. Specifically, 53% of Ryanair customers complained about inefficient or unwelcome processes and discourteous or unfriendly service compared to 29% for Southwest Airlines. Ryanair customers complained about check-in procedures, open seating policy, and fees ranging from oversized carry-on bags to fees for printing out boarding passes. The largest area of complaint for Southwest customers concerned how customers were treated for flight delays.

The Greatest Basketball Player Of All Time: Lebron Vs. Jordan, Austin Jacobson

Senior Honors Theses

LeBron James is one of the greatest athletes of this generation. I am seeking to determine what he needs to do to surpass Michael Jordan as the greatest of all time. Considering individual statistics, team success, and personal achievements as well as factors such as political and racial activism and involvement, media coverage (including social media), and generational difference, I am hoping to show what is left to accomplish for LeBron to reach and surpass Jordan.

The Value Of The Global Supply Chain & Operations Management Capstone Consulting Course On Graduates Careers, Ashley Kathleen Hannon

Senior Theses

The University of South Carolina’s Global Supply Chain & Operations Management [GSCOM] program in the Management Science Department has witnessed incredible growth and success throughout its first ten years as a major in the Darla Moore School of Business. The crown jewel of the GSCOM program is the Capstone project, a consulting course offered for program seniors. This thesis paper examines the value of the Capstone program through analysis of results from a graduate survey. The survey was administered to graduates from the 2013-2017 classes, and aims to capture the value that Capstone had on the first year of each …

Cultural Disparity And The Impact On Work Life Balance, Bryan Campbell

Senior Theses

This research examines the differences in work life balances between varying countries around the world. In order to do so, a proxy index was created by investigating a portion of questions from respondents of the World Values Survey. Comparing this to Hofstede's Insights on National Culture allowed for a unique perspective as to whether the country individualism ratings could then be used to assert a relationship between these metrics.

Top Social Media Marketing Trends 2018, Gabrielle L. Murphy, Garin D. Harris, Demetri J. Morris

Scholar Week 2016 - present

Our compiled data and research, concluding with our forecast for the Top Social Media Marketing trends for 2018. Focusing on both macro and microinfluencers.

Strategic Implications Of Blockchain, William R. Adams

Marriott Student Review

This thesis introduces blockchain, the underlying technology of cryptocurrencies such as Bitcoin, and discusses how best to conceptualize it relative to other technologies. Following an explanation of the fundamentals of blockchain, also known as the distributed ledger, I identify the characteristics of the technology. Building upon blockchain’s inherent strengths and limitations, I explore potential business applications of blockchain. Finally, I recommend that leaders continue to track the development and adoption of blockchain technology, even if they decide that implementing it does not align with their organization’s strategy at present.

Strategic Audit On Tesla, Zitong Li

Honors Theses

This paper evaluation the current situation that Tesla, Inc is in. Specifically, this paper provides a detailed analysis of the external and internal problems and strengths of Tesla and its current and past strategy that led to its success today. In conclusion, Tesla’s main advantages are its charging and battery technology and a strong brand name. The problem Tesla faces includes production bottlenecks, shortage of cash, high cost and competitions. Based on these analyses, the direction that Tesla should go for is to expand its market share and increase profitability. Several strategies are proposed to help achieve these goals. One …