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Upham’S Corner Main Street: Developing Ideas For Promoting Arts And Businesses In Upham’S Corner, Werner Kunz, Barbara Lewis 2015 University of Massachusetts Boston

Upham’S Corner Main Street: Developing Ideas For Promoting Arts And Businesses In Upham’S Corner, Werner Kunz, Barbara Lewis

Barbara Lewis

Dorchester’s Upham’s Corner neighborhood is home to a diverse mix of neighborhood residents, many historical landmarks, and a commercial district. At one point, Upham’s Corner was one of the top five market hubs for New England. It was because of this market history that the Strand Theater was built as a community home, as a community connection, and as a network. UMass Boston’s College of Management undergraduate students have developed ideas for promoting the arts and bringing businesses to the Upham’s Corner neighborhood. Assistant Professor of Marketing, Werner Kunz, coordinated the project with students in ...


Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash 2015 University of Nebraska-Lincoln

Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

Theses from the College of Journalism and Mass Communications

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses ...


Institutions Of Higher Education And Cultural Heritage Tourism: A Case Study Of The Crooked Road, Virginia's Heritage Music Trail, Terence Michael Gilley 2015 Old Dominion University

Institutions Of Higher Education And Cultural Heritage Tourism: A Case Study Of The Crooked Road, Virginia's Heritage Music Trail, Terence Michael Gilley

Educational Foundations & Leadership Theses & Dissertations

The southwest region of Virginia has an unstable economy, which cycles through periods of growth and decline. The strategic plans for southwest Virginia propose cultural heritage tourism as a sustainable industry for economic development of this rural region. Institutions of higher education provide education and training for a qualified workforce and community service. This qualitative, single case study on The Crooked Road, Virginia’s Heritage Music Trail examines the roles of institutions of higher education with regard to cultural heritage tourism for sustainable community and economic development in rural areas. The data sources for this study are the administrators of ...


Cutting The Cord: An Examination Of Changing Tv Viewership, John Crawford 2015 Lipscomb University

Cutting The Cord: An Examination Of Changing Tv Viewership, John Crawford

Atlantic Marketing Association Proceedings

On October 2, 1925, John Baird successfully transmitted the first television image. Since the early days of the new medium, television technology has constantly changed. Similarly, as the decades have passed the means for receiving television programming has also changed. Today, programs are delivered to millions of customers via cable connections and by satellite transmissions as those technologies were chosen by consumers to replace antennas as a means for receiving signals. The newer delivery mechanisms also provided many more channels to consumers compared to the handful of channels they could access in the antenna-only days.

The television programming delivery industry ...


Authenticity In Music Performance: Evidence From The Singer-Songwriter Community, Jon Littlefield 2015 Dalton State College

Authenticity In Music Performance: Evidence From The Singer-Songwriter Community, Jon Littlefield

Atlantic Marketing Association Proceedings

Experiencing music provides a unique lens to study identity. The alienation resulting from increased technological mediation in both music production and consumption might drive consumption (Potter 2010), hence authenticity may be an appealing positioning strategy for marketers. Singer-songwriters, for example, write and perform their own music with minimal technological interference. This represents a direct connection with the musician that we characterize as more historically authentic (Thornton 1996), however this characterization is not universal. In this paper, I seek to gather insight into the myriad expressions of authenticity within the music consumption environment by detailing a study of performance musicians.


Narrative Engagement And The Role Of Presence, Stef Nicovich 2015 Lynchburg College

Narrative Engagement And The Role Of Presence, Stef Nicovich

Atlantic Marketing Association Proceedings

Presence as a phenomenon has been studied for over 20 years with an identifiable progression as to how the field has matured. Initial research explored the physical nature of what conditions were necessary to produce presence focusing on the physical representations of the experience such as vividness and interactivity. This soon segued into more of an exploration into the psychological understanding of what is to experience presence focusing more on the actual “being there” phenomenon experienced by people as they engaged in a CM event. However as our understanding of presence has matured the focus has turned to exploring the ...


Music As A Positional Good: Why Market Success Might Actually Drive Away Some Fans?, Timothy J. Schibik 2015 University of Southern Indiana

Music As A Positional Good: Why Market Success Might Actually Drive Away Some Fans?, Timothy J. Schibik

Atlantic Marketing Association Proceedings

The Oxford Dictionary of Economics defines “goods” as things that people (e.g., consumers) prefer to consume more of rather than less. Further, these “goods” overwhelmingly adhere to a relationship between price and quantity known as the Law of Demand wherein consumers will purchase more of a good at lower prices than at higher prices. How the demand for these “goods” reacts to non-price stimuli is also well known and yields a place in the market system for marketing. Traditionally, the adoption of marketing techniques to alter the consumer satisfaction process and thus consumer demand has predictable impacts on the ...


The Sensoryscape Of Theaters: A Case Of Two University Associated Theaters, Peggy O. Shields 2015 University of Southern Indiana

The Sensoryscape Of Theaters: A Case Of Two University Associated Theaters, Peggy O. Shields

Atlantic Marketing Association Proceedings

Live theater productions, must compete with other forms of entertainment offered in the experience economy (Barlow and Maul 2000). An impressive sensory experience that entertains and excites consumers is a key element that can differentiate and distinguish one experience from another (Gobe 2001). To be competitive theater productions should use their delivery facilities to provide an immersion experience in a theater’s sensoryscape.

Theater venues offer a sensory experience that contributes to the service offering and also provide an opportunity to contribute to the achievement of numerous marketing goals. By consciously developing the sensoryscape, not only will consumer enjoyment and ...


Motivations In The Fine-Art Market: A Self-Determination Theory Approach, J. Paul Leavell 2015 Charlotte Metro Federal Credit Union

Motivations In The Fine-Art Market: A Self-Determination Theory Approach, J. Paul Leavell

Atlantic Marketing Association Proceedings

Fine-art marketing research experiences friction that other arenas for marketing research do not. The product moved within this arena has subjective value with many drivers that can be difficult to quantify: The motivations of sellers and buyers may be different from what other marketing arenas experience (Marshall and Forrest 2011). The end price of fine art may have no relationship to the cost of inputs relying more on the demand driven by the artist’s reputation (Throsby 1994). Due to such challenges, the Academy has struggled in its contemplation of the marketing concept within this arena.

This paper will investigate ...


Rembrandt Versus Van Gogh: A Qualitative Contrast Study Applying A Visual Arts Valutation Model, Rene Desborde, Kimball P. Marshall 2015 Kentucky State University

Rembrandt Versus Van Gogh: A Qualitative Contrast Study Applying A Visual Arts Valutation Model, Rene Desborde, Kimball P. Marshall

Atlantic Marketing Association Proceedings

Few marketing scholars have explored the field of fine arts marketing despite its significance as an area of economic activity and human creativity. Billions of dollars change hands annually in the worldwide visual fine arts industry (Velthuis, 2007; Clark and Flaherty, 2002), defined here to include various paintings, sculptures, and ceramics. This lack of academic attention might be because marketing scholars perceive that issues related to fine arts have little to do with marketing. It could also be that the unique characteristics of fine arts marketing are thought not to lend themselves to a traditional analytical approach to explain a ...


Pricing In Opaque Markets: Paintings Old And New, Sharon V. Thach 2015 Tennessee State University

Pricing In Opaque Markets: Paintings Old And New, Sharon V. Thach

Atlantic Marketing Association Proceedings

Pricing is one of the more difficult aspects of marketing management and poses interesting problems for economists trying to account for what are really a collection of microsales that are not well reflected in aggregate macroterms. The developed models and processes work best for mass produced products but grow increasingly problematic when products are intangible services or unique goods. This paper looks at paintings as a product within a specific “industry” , but many of the issues are similar to those in the professional services (law, medicine, education) and auxiliary services (consulting, IT outsourcing, insurance). There are also aspects of this ...


A Primer On Grant Writing For Foundation Support For First-Time Grant Writers In Academic Libraries: Challenges And Opportunities, Peter L. Kraus 2015 University of Utah - J. Willard Marriott Library

A Primer On Grant Writing For Foundation Support For First-Time Grant Writers In Academic Libraries: Challenges And Opportunities, Peter L. Kraus

Library Philosophy and Practice (e-journal)

In a majority of academic disciplines, grant writing is a skill that is often self-taught or acquired informally by trial and error. Few academic disciplines have grant writing as standard part of their curriculum at the graduate level. In the past, grant writing has received little or no emphasis in traditional library education since library science faculty themselves have a poor record of pursuing external funding. Yet, grant writing is a critical skill for new and experienced librarians. For many librarians, the prospect and challenge of writing a grant can seem daunting; however, with institutional support and the support of ...


The La Pointe – Krebs House And Property: An Internship Report, Marks Sokolosky-Wixon 2015 University of New Orleans

The La Pointe – Krebs House And Property: An Internship Report, Marks Sokolosky-Wixon

Arts Administration Master's Reports

The following report documents the internship performed by Marks Sokolosky-Wixon at The La Pointe – Krebs House and Property (LPK) in Pascagoula, Mississippi from August 18, 2014 to December 12, 2014. Work on this project included working closely with every aspect of the property including: museum development, colonial structure restoration, fund development, marketing, and other facets of a burgeoning non-profit organization. The internship also included working closely with the five-member board of The La Pointe – Krebs Foundation and each of its committee chairmen and members. This report includes an analysis of the methods used by the LPK Foundation of business and ...


Copyright Complements And Piracy-Induced Deadweight Loss, Jiarui (Jerry) Liu 2015 Stanford University

Copyright Complements And Piracy-Induced Deadweight Loss, Jiarui (Jerry) Liu

Indiana Law Journal

Conventional wisdom suggests that copyright piracy may in effect reduce the deadweight loss resulting from copyright protection because it allows the public unlimited access to information goods at a price closer to marginal cost. It has been further contended that lower copyright protection would benefit society as a whole, as long as authors continue to receive sufficient incentives from alternative revenue streams in ancillary markets, for example, touring, advertising, and merchandizing. By evaluating the empirical evidence from the music, performance, and video game markets, this Article highlights a counterintuitive yet important point: copyright piracy, while decreasing the deadweight loss in ...


Jean Sequencing, Jeff Hurn, Jack Schaeffer 2015 Digital Revolution

Jean Sequencing, Jeff Hurn, Jack Schaeffer

VRA Bulletin

The digital imaging team at Digital Revolution describes tips and techniques used to capture over 12,000 images from the clothing archives at Levi Strauss and C0. Learn how a creative combination of cameras, computers and lasers turned a daunting task into a stunning visual library in record time. Also discussed is their approach to photographing and restoring glass plate negatives, transparencies, as well as manuscripts and artifacts.


Storytelling In Art Museums, Hayley P. Trinkoff 2015 Seton Hall University

Storytelling In Art Museums, Hayley P. Trinkoff

Seton Hall University Dissertations and Theses (ETDs)

Storytelling, in the context of art museums, is a method of communicating the qualities and attributes of art through a story. It helps the visitor bring the work of art to life and understand something the eye cannot see, a compelling narrative. It is important for visitors to discuss art and share stories on tours and through virtual media. We learn and form our own meanings from stories. These interactions will help build more relationships within communities. It is the museum’s job to take visitors on a journey and introduce them to new objects and perspectives.

This thesis addresses ...


2015 Manifest Program, Columbia College Chicago 2015 Columbia College Chicago

2015 Manifest Program, Columbia College Chicago

Manifest Programs

A program for the Manifest Urban-Arts Festival held by Columbia College Chicago on May 15, 2015.


Tipitina's Foundation - An Internship Report, Jacqueline M. Sandor 2015 University of New Orleans

Tipitina's Foundation - An Internship Report, Jacqueline M. Sandor

Arts Administration Master's Reports

The following report contains a detailed analysis of the Tipitina’s Foundation. The Foundation serves musicians of all ages in various capacities through its four programs. This report is a culmination of an internship served under the Managing Director, Kim Katner, from January 3rd to May 20th, 2011. This paper includes the Foundation’s history, current operations and management, intern contributions and SWOT analysis. This report also contains my recommendations based on the SWOT analysis, and an analysis of best practices supported by research on similar companies and other organizations in the non-profit sector.


Southern Rep Theatre - An Internship Report, Peter Brooks Lazar 2015 University of New Orleans

Southern Rep Theatre - An Internship Report, Peter Brooks Lazar

Arts Administration Master's Reports

This report describes the duties and responsibilities involved in a 480-hour marketing and development internship from June to December of 2014 with Southern Rep Theatre. This first-hand research, supplemented by an earlier, shorter period as a box office associate from February to April of 2014, is used to examine the marketing, development, and managerial practices of the company. This examination includes a SWOT analysis, second-hand research into best practices, and recommendations for the company’s future. Southern Rep is a three decade old 501(c)3 not-for-profit professional theatre company based in New Orleans, which places a special emphasis on ...


An Academic Assessment Of The National Performance Network And Visual Artists Network: An Internship Academic Report, Rachel Swan 2015 University of New Orleans

An Academic Assessment Of The National Performance Network And Visual Artists Network: An Internship Academic Report, Rachel Swan

Arts Administration Master's Reports

This academic report was composed at the conclusion of a 480 hour internship with the National Performance Network/Visual Artists Network (NPN/VAN), summarized in Chapter Two. This report includes NPN/VAN’s mission, history, and organizational structure within Chapter One. Chapter Three is a SWOT analysis, and Chapter Four includes a summary of best practices, highlighting NPN/VAN’s intermediary and network structure. In conclusion, a series of suggestions are offered for further consideration.


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