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New Orleans Auction Galleries: An Internship Academic Report, Grace Elizabeth Connors 2015 University of New Orleans

New Orleans Auction Galleries: An Internship Academic Report, Grace Elizabeth Connors

Arts Administration Master's Reports

This internship academic report is the result of a 480--‐hour internship at New Orleans Auction Galleries completed from February--‐September 2015. New Orleans Auction Galleries is a for--‐profit arts organization located in the Arts District of New Orleans, Louisiana. During my internship, I worked closely with the Art Department and Office Administration, as well as preview receptions andauctions. This experience provided me with a valuable education of the inner workings of New Orleans Auction Galleries from its day--‐to--‐day operations to its vision as an organization. His report begins with the history and goals of New Orleans ...


An Academic Report On New Orleans Airlift: An Internship Academic Report, Bridget Nolan 2015 University of New Orleans

An Academic Report On New Orleans Airlift: An Internship Academic Report, Bridget Nolan

Arts Administration Master's Reports

This academic report was composed at the conclusion of a 480-hour internship with New Orleans Airlift. This report includes Airlift’s mission, history, and organizational structure, a SWOT analysis, duties and projects completed and a summary of best practices. Listed are also a series of suggestions and recommendations as to how New Orleans Airlift can improve and strengthen current practices to maximize its potential as a small arts organization.


French Quarter Festivals, Inc.: An Analysis Of Festival Operations (Internship Academic Report), Emily Osterholt 2015 University of New Orleans

French Quarter Festivals, Inc.: An Analysis Of Festival Operations (Internship Academic Report), Emily Osterholt

Arts Administration Master's Reports

French Quarter Festivals, Inc. is a nonprofit organization that annually produces three festivals in the New Orleans area with the intention of promoting the Vieux Carré and the culture of the city. My internship began near the beginning of preparations for the 2015French Quarter Festival and concluded just after the event had passed. While the organization is very successful and French Quarter Festival has grown to be the largest free music festival in the United States, there remains room for improvement and growth within the organization. The following report serves as a case study of the organization and addresses issues ...


An Organizational Review Of The Nocca Institute, Sharyn Booker 2015 University of New Orleans

An Organizational Review Of The Nocca Institute, Sharyn Booker

Arts Administration Master's Reports

This review is an academic report used to provide recommendation and an in-depth look into The NOCCA Institute. The report includes an analysis of the organization’s structure, programs, finances, and my internship activities; Spring - Summer 2015. Additionally the report includes a SWOT Analysis and my recommendations based on the analysis and best practices of similar organizations.


Pelican Bomb: Planning For Growth (An Internship Academic Report), Nobuhle Clemens 2015 University of New Orleans

Pelican Bomb: Planning For Growth (An Internship Academic Report), Nobuhle Clemens

Arts Administration Master's Reports

This report documents my experience as a graduate arts administration intern at Pelican Bomb, a New Orleans contemporary visual art nonprofit. The internship was completed over the course of seven (7) months from January to July 2015. Starting with an overview of the organizational structure, mission, and programming, this report analyzes the organization’s strengths, weaknesses, opportunities, and threats. The report concludes with best practices and recommendations with a focus on board development, strategic planning, staff retention, and membership. The insights provided in this report are designed to enhance Pelican Bomb’s operations as it prepares for organizational growth.


National Performance Network/Visual Artists Network: An Internship Academic Report, Monica Tyran 2015 University of New Orleans

National Performance Network/Visual Artists Network: An Internship Academic Report, Monica Tyran

Arts Administration Master's Reports

This comprehensive report was written upon the culmination of an internship with the National Performance Network/Visual Artist Network (NPN/VAN) at which the author worked 20 hours for 38 weeks (September 2014-May 2015). This report describes NPN/VAN, including its mission, structure, and operations. It also includes a SWOT analysis, review of best practices, and recommendations on how NPN/VAN can improve its current operations and programs in order to grow and prepare for the future.


The Senator Nat G. Kiefer University Of New Orleans Lakefront Arena: An Internship Academic Report, Nicholas Cassara 2015 University of New Orleans

The Senator Nat G. Kiefer University Of New Orleans Lakefront Arena: An Internship Academic Report, Nicholas Cassara

Arts Administration Master's Reports

This report discusses my internship with the Lakefront Arena at the University of New Orleans. Included in this report is a breakdown of the Arena’s management and facilities, internship overview, organization analysis based upon my observations, best practices comparing similar venues, and recommendations to the Lakefront Arena. The internship concluded with a job offer as the interim Campus Booking Coordinator, to which I accepted.


Theatre Baton Rouge, Caty Steward 2015 University of New Orleans

Theatre Baton Rouge, Caty Steward

Arts Administration Master's Reports

This report details an internship with Theatre Baton Rouge, where I served as Marketing and Development Coordinator. In this paper I will provide an overview of the organization’s history, programming, and outreach along with a description of my 480 hour internship. This report outlines the workings of the theatre’s operations through investigation of strengths, weaknesses, opportunities and threats, and industry best practices. This analysis will lay the groundwork for recommendations to Theatre Baton Rouge that will address leveraging the strengths, as well as use opportunities to combat the issues currently hindering the company from continued growth.


An Internship Report On The Ogden Museum Of Southern Art, Grace Rennie 2015 University of New Orleans

An Internship Report On The Ogden Museum Of Southern Art, Grace Rennie

Arts Administration Master's Reports

The following internship report is a reflection of my time spent working at the Ogden Museum of Southern Art from February 2 to June 2, 2015. Since gaining a new Executive Director in 2012, the Museum has gone through a period of rapid change, which resulted in a complete overhaul of staff structure during my tenure. This report will outline the structure of the Museum, discuss the factors that led to it changing, and evaluate its sustainability for the Museum moving forward. It will also discuss the marketing and communications mechanisms in place, with a specific focus on social media ...


Studio Theatre: An Internship Report, Eugenia Siero 2015 University of New Orleans

Studio Theatre: An Internship Report, Eugenia Siero

Arts Administration Master's Reports

The following internship report is a documentation of my work with Studio Theatre in Washington DC during the summer and fall of 2015. This report is based on my experience as an intern with the Marketing Department, where I had the opportunity to develop several large projects for the theater’s 2015--‐2016 season. Studio Theatre is a strong organization that produces excellent modern plays and strives to present the best work to its audience with every single show. This paper will discuss the different duties of the internship, as well as the organization’s history and structure, organizational strengths ...


Analysis Of The Prospect.3 Conference “Thirty Years Of Meaning And Influence - Flash Of The Spirit: African & Afro-American Art & Philosophy By Robert Farris Thompson”: An Internship Report, Sarah Elizabeth Story 2015 University of New Orleans

Analysis Of The Prospect.3 Conference “Thirty Years Of Meaning And Influence - Flash Of The Spirit: African & Afro-American Art & Philosophy By Robert Farris Thompson”: An Internship Report, Sarah Elizabeth Story

Arts Administration Master's Reports

In 2008, Prospect New Orleans (Prospect) launched the first internationally contemporary art biennial in the United States with a goal to articulate new discoveries in the world of art with historical and culturally significant surroundings. In its fourth iteration in 2014 and with a new staff borne of past successes and failures, which included near-dissolution from financial difficulty, Prospect.3: Notes for Now (Prospect.3) ambitiously expanded with additional artists, venues, and programs. “Thirty Years of Meaning and Influence - Flash of the Spirit: African & Afro-American Art & Philosophy by Robert Farris Thompson” was an international conference that was one of 60 ...


Upham’S Corner Main Street: Developing Ideas For Promoting Arts And Businesses In Upham’S Corner, Werner Kunz, Barbara Lewis 2015 University of Massachusetts Boston

Upham’S Corner Main Street: Developing Ideas For Promoting Arts And Businesses In Upham’S Corner, Werner Kunz, Barbara Lewis

Barbara Lewis

Dorchester’s Upham’s Corner neighborhood is home to a diverse mix of neighborhood residents, many historical landmarks, and a commercial district. At one point, Upham’s Corner was one of the top five market hubs for New England. It was because of this market history that the Strand Theater was built as a community home, as a community connection, and as a network. UMass Boston’s College of Management undergraduate students have developed ideas for promoting the arts and bringing businesses to the Upham’s Corner neighborhood. Assistant Professor of Marketing, Werner Kunz, coordinated the project with students in ...


Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash 2015 University of Nebraska-Lincoln

Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

Theses from the College of Journalism and Mass Communications

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses ...


Institutions Of Higher Education And Cultural Heritage Tourism: A Case Study Of The Crooked Road, Virginia's Heritage Music Trail, Terence Michael Gilley 2015 Old Dominion University

Institutions Of Higher Education And Cultural Heritage Tourism: A Case Study Of The Crooked Road, Virginia's Heritage Music Trail, Terence Michael Gilley

Educational Foundations & Leadership Theses & Dissertations

The southwest region of Virginia has an unstable economy, which cycles through periods of growth and decline. The strategic plans for southwest Virginia propose cultural heritage tourism as a sustainable industry for economic development of this rural region. Institutions of higher education provide education and training for a qualified workforce and community service. This qualitative, single case study on The Crooked Road, Virginia’s Heritage Music Trail examines the roles of institutions of higher education with regard to cultural heritage tourism for sustainable community and economic development in rural areas. The data sources for this study are the administrators of ...


Cutting The Cord: An Examination Of Changing Tv Viewership, John Crawford 2015 Lipscomb University

Cutting The Cord: An Examination Of Changing Tv Viewership, John Crawford

Atlantic Marketing Association Proceedings

On October 2, 1925, John Baird successfully transmitted the first television image. Since the early days of the new medium, television technology has constantly changed. Similarly, as the decades have passed the means for receiving television programming has also changed. Today, programs are delivered to millions of customers via cable connections and by satellite transmissions as those technologies were chosen by consumers to replace antennas as a means for receiving signals. The newer delivery mechanisms also provided many more channels to consumers compared to the handful of channels they could access in the antenna-only days.

The television programming delivery industry ...


Authenticity In Music Performance: Evidence From The Singer-Songwriter Community, Jon Littlefield 2015 Dalton State College

Authenticity In Music Performance: Evidence From The Singer-Songwriter Community, Jon Littlefield

Atlantic Marketing Association Proceedings

Experiencing music provides a unique lens to study identity. The alienation resulting from increased technological mediation in both music production and consumption might drive consumption (Potter 2010), hence authenticity may be an appealing positioning strategy for marketers. Singer-songwriters, for example, write and perform their own music with minimal technological interference. This represents a direct connection with the musician that we characterize as more historically authentic (Thornton 1996), however this characterization is not universal. In this paper, I seek to gather insight into the myriad expressions of authenticity within the music consumption environment by detailing a study of performance musicians.


Narrative Engagement And The Role Of Presence, Stef Nicovich 2015 Lynchburg College

Narrative Engagement And The Role Of Presence, Stef Nicovich

Atlantic Marketing Association Proceedings

Presence as a phenomenon has been studied for over 20 years with an identifiable progression as to how the field has matured. Initial research explored the physical nature of what conditions were necessary to produce presence focusing on the physical representations of the experience such as vividness and interactivity. This soon segued into more of an exploration into the psychological understanding of what is to experience presence focusing more on the actual “being there” phenomenon experienced by people as they engaged in a CM event. However as our understanding of presence has matured the focus has turned to exploring the ...


Music As A Positional Good: Why Market Success Might Actually Drive Away Some Fans?, Timothy J. Schibik 2015 University of Southern Indiana

Music As A Positional Good: Why Market Success Might Actually Drive Away Some Fans?, Timothy J. Schibik

Atlantic Marketing Association Proceedings

The Oxford Dictionary of Economics defines “goods” as things that people (e.g., consumers) prefer to consume more of rather than less. Further, these “goods” overwhelmingly adhere to a relationship between price and quantity known as the Law of Demand wherein consumers will purchase more of a good at lower prices than at higher prices. How the demand for these “goods” reacts to non-price stimuli is also well known and yields a place in the market system for marketing. Traditionally, the adoption of marketing techniques to alter the consumer satisfaction process and thus consumer demand has predictable impacts on the ...


The Sensoryscape Of Theaters: A Case Of Two University Associated Theaters, Peggy O. Shields 2015 University of Southern Indiana

The Sensoryscape Of Theaters: A Case Of Two University Associated Theaters, Peggy O. Shields

Atlantic Marketing Association Proceedings

Live theater productions, must compete with other forms of entertainment offered in the experience economy (Barlow and Maul 2000). An impressive sensory experience that entertains and excites consumers is a key element that can differentiate and distinguish one experience from another (Gobe 2001). To be competitive theater productions should use their delivery facilities to provide an immersion experience in a theater’s sensoryscape.

Theater venues offer a sensory experience that contributes to the service offering and also provide an opportunity to contribute to the achievement of numerous marketing goals. By consciously developing the sensoryscape, not only will consumer enjoyment and ...


Motivations In The Fine-Art Market: A Self-Determination Theory Approach, J. Paul Leavell 2015 Charlotte Metro Federal Credit Union

Motivations In The Fine-Art Market: A Self-Determination Theory Approach, J. Paul Leavell

Atlantic Marketing Association Proceedings

Fine-art marketing research experiences friction that other arenas for marketing research do not. The product moved within this arena has subjective value with many drivers that can be difficult to quantify: The motivations of sellers and buyers may be different from what other marketing arenas experience (Marshall and Forrest 2011). The end price of fine art may have no relationship to the cost of inputs relying more on the demand driven by the artist’s reputation (Throsby 1994). Due to such challenges, the Academy has struggled in its contemplation of the marketing concept within this arena.

This paper will investigate ...


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