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Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R. D. Mader, Elizabeth C. Alexander 2017 Marshall University

Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R. D. Mader, Elizabeth C. Alexander

Atlantic Marketing Journal

This article reports an innovative twist on the use of the job shadowing experience as a means not only to provide real-world exposure for the student, but also as a way to generate real-time data from the professionals to be utilized as a basis for class discussion. Reaction from both students and professionals has been overwhelmingly positive.


Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik 2017 Illinois College

Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik

Atlantic Marketing Journal

With its origins in the airline industry, dynamic pricing has recently been extended to the area of Major League Baseball tickets in both the primary and secondary markets. The present study examines similarities in the application of dynamic pricing in the airline and MLB industries, as well as the key differences, which include the interactive effects of competitors in the airline industries and the presence of a secondary ticket market for MLB tickets. The “zone of reasonableness” concept used in freight pricing provides a useful framework for understanding the self-imposed upper and lower price limits for MLB primary market ticket ...


An Exploratory Comparison Of Private And Hbcu Marketing Student Study Abroad Program (Sap) Participation Intentions, Omar Woodham, George W. Stone, Kathryn Cort, Michael A. Jones 2017 North Carolina A&T State University

An Exploratory Comparison Of Private And Hbcu Marketing Student Study Abroad Program (Sap) Participation Intentions, Omar Woodham, George W. Stone, Kathryn Cort, Michael A. Jones

Atlantic Marketing Journal

The current research compares two demographically diverse universities regarding their respective awareness of the study abroad programs (SAPs) offered by their school. The study focuses on each sample’s awareness of SAP opportunities (i.e., as offered by their own institution) as well as each group’s opinion of the level of university administrator effort aimed at promoting the SAP offerings at each school. The authors analyzed whether student perceptions of the level of administrator support affected student expectations regarding SAP participation prior to graduation. Given the different socio-economic characteristics of the two student samples used in the study, the ...


The Visual And Performing Arts In The Technical Communication Classroom: Reinforcing The University's Internal Community Literacy Via Service-Learning, Richard L. Ward 2017 Michigan Technological University

The Visual And Performing Arts In The Technical Communication Classroom: Reinforcing The University's Internal Community Literacy Via Service-Learning, Richard L. Ward

Dissertations, Master's Theses and Master's Reports

This report details a class taught that was an exploration into the value of STEAM or science, technology, engineering, arts, and mathematics within the confines of Technical Communication as it applies to the business and industry of theatre. It was an experiment in service learning as it could be tied into the Arts via differing technai, as described by John Wild in “Plato’s Theory of Texnh a Phenomenological Interpretation,” demonstrating a necessity for Arts as they pertain to STEM-centric universities. This report discusses a section of Technical and Professional Communication taught at Michigan technological University that consisted of twenty-five ...


A Corporate Ethical Compass Tool To Measure Public Relations Decision Making, Lian Qing Luo 2017 Dublin Institute of Technology

A Corporate Ethical Compass Tool To Measure Public Relations Decision Making, Lian Qing Luo

Masters

Corporate Public Relations (PR) Ethics is always a top research topic in theory and practice as PR practitioners often have numerous ethical choices to make when addressing controversial issues. However, how to quantify or measure the ethical alternatives of PR decision making and help public relations practitioners make more ethically correct decisions is an open problem. To address this problem, this thesis proposes the PR "Ethical Compass" as a measuring tool or technique to help corporations justify and evaluate the consequences of their ethical public relations decision making. To investigate the advantages and disadvantages of the Ethical Compass technique, qualitative ...


Branding Yourself As An Artist, Jaelynn Burkamper 2017 University of Iowa

Branding Yourself As An Artist, Jaelynn Burkamper

Honors Theses at the University of Iowa

In creative industries, it is no longer enough to have an extensive and impressive resume and cover letter. Employers now hope to find sources of creativity in everything a candidate does, including their portfolio and one’s personal brand as reflected through social media accounts and professional websites. Through my honors research I will investigate what makes a strong personal brand and how to use social media to promote oneself as an artist.

By conducting research on other artist’s personal brands I was able to create a list of strengths and weaknesses to consider in creating my own personal ...


"Revenues And Expenses For Cons And Festivals" From The Pop Culture Business Handbook For Cons And Festivals, Jon M. Garon 2016 Nova Southeastern University - Shepard Broad College of Law

"Revenues And Expenses For Cons And Festivals" From The Pop Culture Business Handbook For Cons And Festivals, Jon M. Garon

Jon M. Garon

This article is part of a series of book excerpts from The Pop Culture Business Handbook for Cons and Festivals, which provides the business, strategy, and legal reference guide for fan conventions, film festivals, musical festivals, and cultural events.

When organizing a festival or Con, the economic model used to develop the event will drive many of the key decisions. If one accepts that the designing of the Con is a form of building a complex game for the attendees, then the Con economy will define many of the structural design choices which will come later in the planning. These ...


Pop Culture Business Handbook For Cons And Festivals: Introduction And Introduction And Table Of Contents, Jon M. Garon 2016 Nova Southeastern University - Shepard Broad College of Law

Pop Culture Business Handbook For Cons And Festivals: Introduction And Introduction And Table Of Contents, Jon M. Garon

Jon M. Garon

The science fiction convention, comic convention, film festival, and music festival worlds reflect labyrinths without rules or manuals. The Pop Culture Business Handbook for Cons and Festivals provides a real-world guide and reference for these exhilarating experiences, providing rules, strategies, and insights for the people who attend, work, and develop these fantastical worlds. 

This book highlights a strategic approach to the science fiction convention, comic convention, film festival, book fair, and music festival worlds, providing a player’s manual, map, rulebook, and strategy guide to the user experience and promoter toolbox. Many of the strategies should also extend well past ...


Riding The Wave: How The Philanthropic Revolution Will Impact Museums In The United States And Canada, Sarah M. Mackey 2016 University of San Francisco

Riding The Wave: How The Philanthropic Revolution Will Impact Museums In The United States And Canada, Sarah M. Mackey

Master's Projects and Capstones

This capstone project explores the history of philanthropy from 1970 to the present, and presents a strategy for museums to leverage contemporary trends in nonprofit giving. The methods proposed in this project are specifically targeted at engaging new community leaders and the family members of legacy donors. I have researched and created an updated job description and hiring plan for a Transformational Gift Officer. This person would be responsible for identifying, cultivating, and stewarding the donor portfolio outlined in this project. The individual who will be successful in this role will be able to move past institutional silos and collaboratively ...


History In Collaboration: Equalizing The Arts And The Humanities In San Francisco, Nicole C. Meldahl 2016 University of San Francisco

History In Collaboration: Equalizing The Arts And The Humanities In San Francisco, Nicole C. Meldahl

Master's Projects and Capstones

Historically, there has been a critical imbalance in the way history and preservation organizations are civically supported in comparison with the amount of funding that is available to arts organizations in the United States. To correct this imbalance in San Francisco, I propose the creation of a San Francisco Department of Culture that would place the San Francisco Arts Commission equally alongside a San Francisco History Commission within a department that absorbs responsibilities currently managed by other divisions with in city government, such as the Planning Department and the Office and Economic and Workforce Development. City government necessarily takes time ...


Online Resources For Music Entrepreneurship, Stephanie Bonjack 2016 University of Colorado Boulder

Online Resources For Music Entrepreneurship, Stephanie Bonjack

University Libraries Faculty & Staff Contributions

A review of four different online resources useful for research in the field of music entrepreneurship. Resources include Mintel, IBISWorld, RIAA Reports Archive, and Social Explorer.


Motivations In The Fine-Art Market: A Self-Determination Theory Approach, Jonathan P. Leavell 2016 Charlotte Metro FCU

Motivations In The Fine-Art Market: A Self-Determination Theory Approach, Jonathan P. Leavell

Atlantic Marketing Journal

The purpose of this paper is to demonstrate the theoretical value of incorporating constructs from self-determination theory (SDT) into the analysis of the motivations within the fine-art market. The motivations of buyers and artists are examined in light of a controlling-informational event gradient. Moureau’s and Sagot-Duvauroux’ (2012) artist business-model framework is used to provide the context for marketing’s role in facilitating communication along the various motivational interactions of the gradient. Opportunities for further research are presented.


College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Elizabeth C. Alexander, Fred Mader, Deanna Mader 2016 Marshall University

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Elizabeth C. Alexander, Fred Mader, Deanna Mader

Atlantic Marketing Journal

Abstract - Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines ...


Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials’ Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael Dotson, Neel Das 2016 Appalachian State University

Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials’ Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael Dotson, Neel Das

Atlantic Marketing Journal

This paper explores the relationship between millennials’ online behavior and their opinions of online reviews via the use of focus groups and correspondence analysis. The proposition was that millennials’ online behavior (including search behavior) is likely to have an effect on how they view online reviews. The correspondence analysis results suggest that millennials who spend more time online peruse a greater number of products. Further, relationships were found between millennials’ time online and factors influencing review trustworthiness as well as millennials’ time online and factors affecting review memorability. It is noteworthy to suggest that focus group analysis can be enhanced ...


Peer-To-Peer And Substantial Noninfringing Use: Giving The Term "Substantial" Some Meaning, Richard M. Myrick 2016 University of Georgia School of Law

Peer-To-Peer And Substantial Noninfringing Use: Giving The Term "Substantial" Some Meaning, Richard M. Myrick

Journal of Intellectual Property Law

No abstract provided.


The Infringement-Plus-Equity Model: A Better Way To Award Monetary Relief In Trademark Cases, David S. Almeling 2016 Santa Clara University School of Law

The Infringement-Plus-Equity Model: A Better Way To Award Monetary Relief In Trademark Cases, David S. Almeling

Journal of Intellectual Property Law

No abstract provided.


Infringicus Maximus! An Exploration Of Motion Picture Title Protection In An International Film Industry Through The Legal Battles Of Harry Potter, Emily Kathryn Tyler 2016 University of Georgia School of Law

Infringicus Maximus! An Exploration Of Motion Picture Title Protection In An International Film Industry Through The Legal Battles Of Harry Potter, Emily Kathryn Tyler

Journal of Intellectual Property Law

No abstract provided.


Phillips Has Left Vara Little Protection For Site-Specific Artists, Lauren Ruth Spotts 2016 University of Georgia School of Law

Phillips Has Left Vara Little Protection For Site-Specific Artists, Lauren Ruth Spotts

Journal of Intellectual Property Law

No abstract provided.


"Hang 'Em High": Will The Recording Industry Association Of America's New Plan To Posse Up With Internet Service Providers In The Fight Against Online Music Piracy Finally Tame The Wild Internet?, John Eric Seay 2016 University of Georgia School of Law

"Hang 'Em High": Will The Recording Industry Association Of America's New Plan To Posse Up With Internet Service Providers In The Fight Against Online Music Piracy Finally Tame The Wild Internet?, John Eric Seay

Journal of Intellectual Property Law

No abstract provided.


Entrepreneurship: Theory And Application In A University Arts Management Setting, Paul Linden 2016 Butler University

Entrepreneurship: Theory And Application In A University Arts Management Setting, Paul Linden

Paul Linden

This article explores the applicability of entrepreneurship as an academic course of study with respect to the broader area of arts management pedagogy. A historical overview of primary texts ranging from the seventeenth to nineteenth centuries serves as a preface for a discipline-based perspective of its twentieth-century articulations. Primary theoretical exponents reveal the economic, sociological, and psychological underpinnings of entrepreneurship as it is developed as an academic topic. Mahoney and Michael’s subjectivist theory informs the relationship between entrepreneurship and the study of creative and cultural industries. Recommendations for specific pedagogical application include structuring and content for in-class activities and ...


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