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Branding Yourself As An Artist, Jaelynn Burkamper 2017 University of Iowa

Branding Yourself As An Artist, Jaelynn Burkamper

University of Iowa Honors Theses

In creative industries, it is no longer enough to have an extensive and impressive resume and cover letter. Employers now hope to find sources of creativity in everything a candidate does, including their portfolio and one’s personal brand as reflected through social media accounts and professional websites. Through my honors research I will investigate what makes a strong personal brand and how to use social media to promote oneself as an artist.

By conducting research on other artist’s personal brands I was able to create a list of strengths and weaknesses to consider in creating my own personal ...


The Visual And Performing Arts In The Technical Communication Classroom: Reinforcing The University's Internal Community Literacy Via Service-Learning, Richard L. Ward 2017 Michigan Technological University

The Visual And Performing Arts In The Technical Communication Classroom: Reinforcing The University's Internal Community Literacy Via Service-Learning, Richard L. Ward

Dissertations, Master's Theses and Master's Reports

This report details a class taught that was an exploration into the value of STEAM or science, technology, engineering, arts, and mathematics within the confines of Technical Communication as it applies to the business and industry of theatre. It was an experiment in service learning as it could be tied into the Arts via differing technai, as described by John Wild in “Plato’s Theory of Texnh a Phenomenological Interpretation,” demonstrating a necessity for Arts as they pertain to STEM-centric universities. This report discusses a section of Technical and Professional Communication taught at Michigan technological University that consisted of twenty-five ...


History In Collaboration: Equalizing The Arts And The Humanities In San Francisco, Nicole C. Meldahl 2016 University of San Francisco

History In Collaboration: Equalizing The Arts And The Humanities In San Francisco, Nicole C. Meldahl

Master's Projects and Capstones

Historically, there has been a critical imbalance in the way history and preservation organizations are civically supported in comparison with the amount of funding that is available to arts organizations in the United States. To correct this imbalance in San Francisco, I propose the creation of a San Francisco Department of Culture that would place the San Francisco Arts Commission equally alongside a San Francisco History Commission within a department that absorbs responsibilities currently managed by other divisions with in city government, such as the Planning Department and the Office and Economic and Workforce Development. City government necessarily takes time ...


Riding The Wave: How The Philanthropic Revolution Will Impact Museums In The United States And Canada, Sarah M. Mackey 2016 University of San Francisco

Riding The Wave: How The Philanthropic Revolution Will Impact Museums In The United States And Canada, Sarah M. Mackey

Master's Projects and Capstones

This capstone project explores the history of philanthropy from 1970 to the present, and presents a strategy for museums to leverage contemporary trends in nonprofit giving. The methods proposed in this project are specifically targeted at engaging new community leaders and the family members of legacy donors. I have researched and created an updated job description and hiring plan for a Transformational Gift Officer. This person would be responsible for identifying, cultivating, and stewarding the donor portfolio outlined in this project. The individual who will be successful in this role will be able to move past institutional silos and collaboratively ...


Online Resources For Music Entrepreneurship, Stephanie Bonjack 2016 University of Colorado Boulder

Online Resources For Music Entrepreneurship, Stephanie Bonjack

University Libraries Faculty & Staff Contributions

A review of four different online resources useful for research in the field of music entrepreneurship. Resources include Mintel, IBISWorld, RIAA Reports Archive, and Social Explorer.


Motivations In The Fine-Art Market: A Self-Determination Theory Approach, Jonathan P. Leavell 2016 Charlotte Metro FCU

Motivations In The Fine-Art Market: A Self-Determination Theory Approach, Jonathan P. Leavell

Atlantic Marketing Journal

The purpose of this paper is to demonstrate the theoretical value of incorporating constructs from self-determination theory (SDT) into the analysis of the motivations within the fine-art market. The motivations of buyers and artists are examined in light of a controlling-informational event gradient. Moureau’s and Sagot-Duvauroux’ (2012) artist business-model framework is used to provide the context for marketing’s role in facilitating communication along the various motivational interactions of the gradient. Opportunities for further research are presented.


College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Elizabeth C. Alexander, Fred Mader, Deanna Mader 2016 Marshall University

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Elizabeth C. Alexander, Fred Mader, Deanna Mader

Atlantic Marketing Journal

Abstract - Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines ...


Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials’ Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael Dotson, Neel Das 2016 Appalachian State University

Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials’ Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael Dotson, Neel Das

Atlantic Marketing Journal

This paper explores the relationship between millennials’ online behavior and their opinions of online reviews via the use of focus groups and correspondence analysis. The proposition was that millennials’ online behavior (including search behavior) is likely to have an effect on how they view online reviews. The correspondence analysis results suggest that millennials who spend more time online peruse a greater number of products. Further, relationships were found between millennials’ time online and factors influencing review trustworthiness as well as millennials’ time online and factors affecting review memorability. It is noteworthy to suggest that focus group analysis can be enhanced ...


Peer-To-Peer And Substantial Noninfringing Use: Giving The Term "Substantial" Some Meaning, Richard M. Myrick 2016 University of Georgia School of Law

Peer-To-Peer And Substantial Noninfringing Use: Giving The Term "Substantial" Some Meaning, Richard M. Myrick

Journal of Intellectual Property Law

No abstract provided.


The Infringement-Plus-Equity Model: A Better Way To Award Monetary Relief In Trademark Cases, David S. Almeling 2016 Santa Clara University School of Law

The Infringement-Plus-Equity Model: A Better Way To Award Monetary Relief In Trademark Cases, David S. Almeling

Journal of Intellectual Property Law

No abstract provided.


Infringicus Maximus! An Exploration Of Motion Picture Title Protection In An International Film Industry Through The Legal Battles Of Harry Potter, Emily Kathryn Tyler 2016 University of Georgia School of Law

Infringicus Maximus! An Exploration Of Motion Picture Title Protection In An International Film Industry Through The Legal Battles Of Harry Potter, Emily Kathryn Tyler

Journal of Intellectual Property Law

No abstract provided.


Phillips Has Left Vara Little Protection For Site-Specific Artists, Lauren Ruth Spotts 2016 University of Georgia School of Law

Phillips Has Left Vara Little Protection For Site-Specific Artists, Lauren Ruth Spotts

Journal of Intellectual Property Law

No abstract provided.


"Hang 'Em High": Will The Recording Industry Association Of America's New Plan To Posse Up With Internet Service Providers In The Fight Against Online Music Piracy Finally Tame The Wild Internet?, John Eric Seay 2016 University of Georgia School of Law

"Hang 'Em High": Will The Recording Industry Association Of America's New Plan To Posse Up With Internet Service Providers In The Fight Against Online Music Piracy Finally Tame The Wild Internet?, John Eric Seay

Journal of Intellectual Property Law

No abstract provided.


Entrepreneurship: Theory And Application In A University Arts Management Setting, Paul Linden 2016 Butler University

Entrepreneurship: Theory And Application In A University Arts Management Setting, Paul Linden

Paul Linden

This article explores the applicability of entrepreneurship as an academic course of study with respect to the broader area of arts management pedagogy. A historical overview of primary texts ranging from the seventeenth to nineteenth centuries serves as a preface for a discipline-based perspective of its twentieth-century articulations. Primary theoretical exponents reveal the economic, sociological, and psychological underpinnings of entrepreneurship as it is developed as an academic topic. Mahoney and Michael’s subjectivist theory informs the relationship between entrepreneurship and the study of creative and cultural industries. Recommendations for specific pedagogical application include structuring and content for in-class activities and ...


The 30th Anniversary Tennessee Williams/New Orleans Literary Festival: An Internship Academic Report, Maria Plotkina 2016 University of New Orleans

The 30th Anniversary Tennessee Williams/New Orleans Literary Festival: An Internship Academic Report, Maria Plotkina

Arts Administration Master's Reports

This report presents a reflection and analysis of my internship with the Tennessee Williams/New Orleans Literary Festival, where I completed 480 hours of work in pursuit of the M.A. in Arts Administration. I worked primarily with Tracy Ferrington Cunningham, Director of Communications & Special Events, in preparing and organizing the 2016 Festival, which represented the organization’s 30th anniversary. In this report, I will deliver an organizational overview of the Festival, describe my internship duties and responsibilities, analyze the strengths and weaknesses of the organization, and provide best practices and recommendations in festival management.


Rights Of Publicity: A Practitioner's Enigma, Gil N. Peles Esq. 2016 Proskauer Rose LLP

Rights Of Publicity: A Practitioner's Enigma, Gil N. Peles Esq.

Journal of Intellectual Property Law

No abstract provided.


The Future Of Music: Reconfiguring Public Performance Rights, Gary Myers, George Howard 2016 University of Mississippi School of Law

The Future Of Music: Reconfiguring Public Performance Rights, Gary Myers, George Howard

Journal of Intellectual Property Law

No abstract provided.


Greater New Orleans Educational Television Foundation (Wyes-Tv): An Internship Academic Report, Courtney Rowan 2016 University of New Orleans

Greater New Orleans Educational Television Foundation (Wyes-Tv): An Internship Academic Report, Courtney Rowan

Arts Administration Master's Reports

This report provides a detailed account of an internship with the Greater New Orleans Educational Television Foundation’s development department. For the purposes of this paper, I will be referring to the non-profit as WYES-TV. The internship began in January of 2016 and continued through April of 2016. Throughout this paper, I will provide an overview of the organization’s history, mission, budget, special events and program services, as well as a description of my internship and experience. This report will also include an analysis of the strengths, weaknesses, opportunities and threats of the organization. It will discuss best practices ...


Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao 2016 Nevsehir Haci Bektas Veli University

Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao

Atlantic Marketing Journal

This research examines the direct effect of country personality (CP) on consumer product attitude and indirect effect through consumer self-congruity between CP and his/her own self-concept on product attitude in an emerging country- Turkey. We propose an integrated structural equation model to examine the relationships. Measurement scales for CP, self-congruity and attitude are developed whose validities and reliabilities are confirmed by exploratory (EFA) and confirmatory (CFA) factor analyses with data collected from a sample of consumers in Turkey on two countries: USA and China.

The results reveal that four out of the original six dimensions of CP remain after ...


2016 Manifest Program, Columbia College Chicago 2016 Columbia College Chicago

2016 Manifest Program, Columbia College Chicago

Manifest Programs

A program for the Manifest Urban-Arts Festival held by Columbia College Chicago on May 13, 2016.


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