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1,626 full-text articles. Page 49 of 52.

The Efficiency Of Liquidity Management In Islamic Banks (Conservative Vs. Profit), Philadelphia University 2010 Philadelphia University

The Efficiency Of Liquidity Management In Islamic Banks (Conservative Vs. Profit), Philadelphia University

Philadelphia University, Jordan

No abstract provided.


The Power Of A "Word Cloud" In Marketing A Nursing Program, Cathy H. Abell, M. Susan Jones 2010 Western Kentucky University

The Power Of A "Word Cloud" In Marketing A Nursing Program, Cathy H. Abell, M. Susan Jones

Cathy H. Abell

No abstract provided.


Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Covering April 5, 2010 – July 4, 2010, Margaret N. Rees 2010 University of Nevada, Las Vegas

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Covering April 5, 2010 – July 4, 2010, Margaret N. Rees

Anti-littering Programs

  • With Board approval, the next phase of the Don’t Trash Nevada marketing campaign began.
  • The Hector’s Helpers program with the Clark County School District began curriculum development.
  • The team participated in the strategic planning process for Keep Las Vegas Beautiful.
  • The team met with the Education Director of Keep America Beautiful to begin the process of developing a statewide program.
  • The team continued to develop the GIS database.
  • A total of 15 clean-up events were conducted this quarter.


Ebay's Crowded Evenings: Competition Neglect In Market Entry Decisions, Uri Simonsohn 2010 University of Pennsylvania

Ebay's Crowded Evenings: Competition Neglect In Market Entry Decisions, Uri Simonsohn

Marketing Papers

Do firms neglect competition when making entry decisions? This paper addresses this question analyzing the time of day at which eBay sellers set their auctions to end. Consistent with competition neglect, it is found that (i) a disproportionate share of auctions end during peak bidding hours, (ii) such hours exhibit lower selling rates and prices, and (iii) peak listing is more prevalent among sellers likely to have chosen ending time strategically, suggesting disproportionate entry is a mistake driven by bounded rationality rather than mindlessness. The results highlight the importance for marketing researchers of assessing rather than assuming the rationality of ...


Maximizing User Interactivity Through Banner Ad Design, Ginger Rosenkrans 2010 Selected Works

Maximizing User Interactivity Through Banner Ad Design, Ginger Rosenkrans

Ginger Rosenkrans

No abstract provided.


Business Plan-Ryanair In The United States, Tessa Davis 2010 California Polytechnic State University - San Luis Obispo

Business Plan-Ryanair In The United States, Tessa Davis

Journalism

Traveling within the United States is extremely costly. Low-cost airlines such as Southwest Airlines do exist but they do not provide the prices and efficiency that Ryanair, a United Kingdom based airline, does. Traveling throughout Europe is cheap and easy, jet setting to an Italian villa, when one lives in the middle of London would be considered completely normal. The United States is an enormous country, and unfortunately airline companies and airports do not provide easy, cheap methods of flying around the country. As a student or middle-class citizen, travel throughout the United States should be accessible and viable. If ...


Promoting Wellness Programs To College Students: Relax Program At Cal Poly San Luis Obispo, Danielle Tucker 2010 California Polytechnic State University - San Luis Obispo

Promoting Wellness Programs To College Students: Relax Program At Cal Poly San Luis Obispo, Danielle Tucker

Social Sciences

No abstract provided.


Wku Sife Team Places Second At Nationals, SIFE, WKU, J. Krist Schell, Director, Center for Entrepreneurship & Innovation 2010 Western Kentucky University

Wku Sife Team Places Second At Nationals, Sife, Wku, J. Krist Schell, Director, Center For Entrepreneurship & Innovation

SIFE (Students In Free Enterprise)

No abstract provided.


Promotions With Student-Athletes: Are You In Compliance?, Teresa Williams 2010 Butler University

Promotions With Student-Athletes: Are You In Compliance?, Teresa Williams

Teresa Williams

Even if you are not a basketball fan, you have probably heard of the NCAA. And if you are an academic librarian, odds are you work at one of the institutions where athletic teams compete under the guidance of the NCAA operating bylaws. But did you know these bylaws can have a direct impact on your library promotions?


Junior Mints And Their Bigger Than Bite-Size Role In Complicating Product Placement Assumptions, Stephanie Savage 2010 Salve Regina University

Junior Mints And Their Bigger Than Bite-Size Role In Complicating Product Placement Assumptions, Stephanie Savage

Pell Scholars and Senior Theses

This thesis examines the various complications of product placement within television given the general assumption that it always paid for as a means of advertising. Using the popular television sitcom Seinfeld and the infamous 1993 episode, “The Junior Mint,” as an example of non-paid product placement, it is herein argued that the use of this practice should be examined on an individual basis. Furthermore, this thesis seeks to clarify the misassumptions that most people have by arguing against critics who, in defining product placement, often fail to mention any instances in which it is not paid for. Various examples of ...


Zipped Magazine: The Public Relations Campaign, Naomi Ratner 2010 Syracuse University

Zipped Magazine: The Public Relations Campaign, Naomi Ratner

Syracuse University Honors Program Capstone Projects

Zipped Magazine: The Public Relations Campaign is a compilation of public relations efforts created and executed in order to raise awareness about Zipped, the only fashion-focused print magazine at Syracuse University. The campaign involves four components, including the following: first, a media kit in order to provide informational materials to the press and the public; second, social media efforts to create an online presence for Zipped; third, news releases to notify media of happenings and events at Zipped; and fourth, news coverage of Zipped in local Syracuse media.


Planning Portfolio: The Process Of Strategic Thinking In Advertising, Emily Hicks 2010 Syracuse University

Planning Portfolio: The Process Of Strategic Thinking In Advertising, Emily Hicks

Syracuse University Honors Program Capstone Projects

The purpose of account planning is to develop a strategy that guides the creative executions in an advertising campaign. The development of a strategy includes; in-depth secondary research, primary qualitative and quantitative research, discovery of key findings, and the formation of the creative brief. This thesis explores both the creativity and academic rigor necessary to this account planning process.

The thesis is in the form of a creative portfolio. Each campaign included in the book (State Farm Insurance, Burton snowboards, and Libby’s pumpkin) have been reduced to the most visually and verbally concise form. Every campaign tells a cohesive ...


Cusemycampus Business Plan, Brian Weinreich 2010 Syracuse University

Cusemycampus Business Plan, Brian Weinreich

Syracuse University Honors Program Capstone Projects

Many students who arrive at Syracuse wish they knew more of the “inside scoop” in all aspects of the university. With the advent of Web 2.0, the Internet is now mainly dominated by social networking services. The formation and success of companies like Facebook, CollegeHumor, and Twitter show the extent to which students are connected constantly via the Internet throughout the day. One of the key problems with these large websites, such as Facebook and CollegeHumor, is the disconnect between the user and his community. These websites are successful on a large scale, but the niche small scale must ...


A Non-Profit Guide To Social Media How To Build A Presence In The Social Networking World, Laura Voigt 2010 Syracuse University

A Non-Profit Guide To Social Media How To Build A Presence In The Social Networking World, Laura Voigt

Syracuse University Honors Program Capstone Projects

Social media and networking platforms have changed the game. Web 2.0 has put the power of the Internet into the hands of the user. Businesses and organizations are no longer the only ones with something to say. This can be daunting for companies and brands, but it can also be brilliant, especially for

Non-profits.

Today, hundreds of millions of people across the globe are online sharing information with friends, family, co-workers, and complete strangers via various social networking platforms. These users share everything from photos and videos to advice and opinions, passing on the information that they deem important ...


Corporate Personhood, Cash's Corruption, And The Role Of Public Relations Leadership, Joonas Niiholm 2010 Syracuse University

Corporate Personhood, Cash's Corruption, And The Role Of Public Relations Leadership, Joonas Niiholm

Syracuse University Honors Program Capstone Projects

The role of the corporation in today’s society is complex and significant. This paper examines the evolution of the corporation from a narrowly constructed entity to that which resembles a human being in behavior, as a result of social construction. By examining the actions of a corporation through the lens of a human, it hopes to shed light on the profound impact corporations have on our society and the devastation they cause when operating in pursuit of profit above all else. Drawing on current research of Corporate Social Responsibility, a new way to do business that resembles the way ...


Enhanced Food Marketing To Children On The Internet: A Content Analysis, Sarah A. Ochsner 2010 University of Nevada Las Vegas

Enhanced Food Marketing To Children On The Internet: A Content Analysis, Sarah A. Ochsner

UNLV Theses, Dissertations, Professional Papers, and Capstones

In light of the continuing epidemic of childhood obesity, aggressive food marketing strategies have come under increased scrutiny as a possible contributing factor. It has been acknowledged in numerous studies, that poor nutrient quality of food and beverages dominate children's programming. The growth in child-specific media envoys has further increased favorable opportunities to market food and beverages to children, notably less regulated and parentally unsupervised. According to the U.S. Census Bureau, 65% of children aged 6-11 have home access to the Internet; and today, the majority of food manufacturers operate websites appealing to children. The Institute of Medicine ...


Service Undone: A Grounded Theory Of Strategically Constructed Silos And Their Impact On Customer-Company Interactions From The Perspective Of Retail Employees, Kelley A. O'Reilly 2010 Utah State University

Service Undone: A Grounded Theory Of Strategically Constructed Silos And Their Impact On Customer-Company Interactions From The Perspective Of Retail Employees, Kelley A. O'Reilly

All Graduate Theses and Dissertations

This work elaborates the impacts of strategically constructed silos that are not byproducts of flagging cross-departmental cooperation or the cumulative effect of decades of decentralized command and control. Rather, these silos are strategically intended structures within organizations. Most significantly, the substantive theory of strategically constructed silos and their impact on customer service contributes to the field by illustrating the presence and consequence of silos occurring in suboptimal conditions. The existence of silos has implications that extend far beyond the retail area.

A key take-away from this research is that contrary to how most customer service processes are designed, not all ...


Fct-Based Convolution, Filtering And Correlation Of Signals' Unified Structure, Philadelphia University 2010 Philadelphia University

Fct-Based Convolution, Filtering And Correlation Of Signals' Unified Structure, Philadelphia University

Philadelphia University, Jordan

No abstract provided.


Shift Your Life!, Gm And U Case Competition, Michael R. Wilson, Katie Griffith, Sarah Cooper, Joshua Floyd 2010 Stephen F Austin State University

Shift Your Life!, Gm And U Case Competition, Michael R. Wilson, Katie Griffith, Sarah Cooper, Joshua Floyd

Undergraduate Research Conference

No abstract provided.


Merchandising Award Of Excellence Competition Entry, Dana Padgett 2010 Stephen F Austin State University

Merchandising Award Of Excellence Competition Entry, Dana Padgett

Undergraduate Research Conference

No abstract provided.


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