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Shift Your Life!, Gm And U Case Competition, Michael R. Wilson, Katie Griffith, Sarah Cooper, Joshua Floyd 2010 Stephen F Austin State University

Shift Your Life!, Gm And U Case Competition, Michael R. Wilson, Katie Griffith, Sarah Cooper, Joshua Floyd

Undergraduate Research Conference

No abstract provided.


Merchandising Award Of Excellence Competition Entry, Dana Padgett 2010 Stephen F Austin State University

Merchandising Award Of Excellence Competition Entry, Dana Padgett

Undergraduate Research Conference

No abstract provided.


Audience Reach Projection For The 2010 Fifa World Cup In South Africa, Valeria G. Montero 2010 University of Pennsylvania

Audience Reach Projection For The 2010 Fifa World Cup In South Africa, Valeria G. Montero

Wharton Research Scholars

My project with the Wharton Interactive Media Initiative (WIMI) aims to model individual consumption behavior of 2010 World Cup content across ESPN's media platforms. We specified and tested two Hidden Markov models on simulated data to forecast mutli-platform reach. Currently we are developing a Bayesian multivariate regression with time-varying covariates. Communicating with ESPN executives and analyzing data from the 2010 NCAA March Madness Basketball championship allowed us to identify expected reach patterns for digital platforms. The March Madness dataset also helped us understand how the World Cup data will be measured. Our next steps are to improve the specifications ...


Engagement Opportunities At Syracuse University, Jillian Zarem 2010 Syracuse University

Engagement Opportunities At Syracuse University, Jillian Zarem

Syracuse University Honors Program Capstone Projects

Hillel at Syracuse University is an organization on campus with the mission of, “Creating a diverse, dynamic, and welcoming Jewish community on the Syracuse University Campus” (“Hillel at Syracuse University,” 2009). Hillel offers a wide variety of programs in order to fulfill the aforementioned mission statement including:

  • Leadership Opportunities
  • Community Service Experiences
  • Cultural and Religious Events
  • Educational and Informational Sessions
  • Student Facilities including Gym, Kosher Dining Hall, Library, and so on

When exploring Hillel’s various opportunities, there is one program in particular that reaches out to students in a way that no other program has done before.

FreshFest, Hillel ...


Advertisements, 2010 Salve Regina University

Advertisements

Newport History

No abstract provided.


The Power Of A "Word Cloud" In Marketing A Nursing Program, Cathy H. Abell, M. Susan Jones 2010 Western Kentucky University

The Power Of A "Word Cloud" In Marketing A Nursing Program, Cathy H. Abell, M. Susan Jones

Nursing Faculty Publications

No abstract provided.


Gen Ms 25 T.A. Huston & Co. Salesman's Catalog Finding Aid, Karin A. France 2010 University of Southern Maine

Gen Ms 25 T.A. Huston & Co. Salesman's Catalog Finding Aid, Karin A. France

Search the General Manuscript Collection Finding Aids

Description:

In the early 1920s, T. A. Huston & Co. of Auburn built a 7-story bakery building in Portland, which became the Glickman Library of USM in the early 1990s. This is a 3-ring binder containing a color facsimile of a salesman's catalog, ca. 1912, of T. A. Huston & Co.

Date Range:

ca. 1912

Size of Collection:

0.25 ft.


The Perceived Credibility Of Brand Mention In Magazine Articles In Comparison To Advertorials And Traditional Paid Advertisements, Christina Conner 2010 Bryant University

The Perceived Credibility Of Brand Mention In Magazine Articles In Comparison To Advertorials And Traditional Paid Advertisements, Christina Conner

Honors Projects in Marketing

This study explores the perceived credibility of brand mention in magazine editorials compared to advertorials and traditional paid advertisements. Surveys were administered to three groups of college students after viewing an editorial, an advertorial or a paid advertisement. Respondents were asked to identify their level of agreement regarding credibility, likeability and perceived selling intent of the content.


Results indicate that advertorials are perceived to be less credible than editorials and traditional paid advertisements. Traditional paid advertisements are perceived to be the most credible method of brand mention in magazines. It can also be determined as a result of this study ...


Online Video Contest Effects On Brand And Ad Attitudes, Daniel A. Janis 2010 Bryant University

Online Video Contest Effects On Brand And Ad Attitudes, Daniel A. Janis

Honors Projects in Marketing

This research investigates how online video contests (OVCs) affect brand image, as measured by brand and advertisement attitudes. After conducting a pre-test to discover an appropriate product for the Generation Y target market, we ran an experiment examining OVCs, television, and magazine ad’s effects on multi-item measures of brand and advertisement attitudes. One hundred twenty-one subjects were randomly assigned to one of the three test conditions. The OVC significantly resulted in positive brand attitudes for the hedonic dimension such as feelings and attractiveness of the brand. For the more functional characteristics, OVCs did not influence brand attitudes. OVCs also ...


Advertising Collusion In Retail Markets, Kyle Bagwell, Gea Myoung LEE 2010 Singapore Management University

Advertising Collusion In Retail Markets, Kyle Bagwell, Gea Myoung Lee

Research Collection School Of Economics

We analyze non-price advertising by retail firms, when the firms are privately informed about their respective costs of production. In a static advertising game, an advertising equilibrium exists in which lower-cost firms select higher advertising levels. In this equilibrium, informed consumers rationally employ an advertising search rule in which they buy from the highest- advertising firm, since lower-cost firms also select lower prices. In a repeated advertising game, colluding firms face a tradeoff: the use of advertising can promote productive efficiency but only if sufficient current or future advertising expenses are incurred. At one extreme, if firms pool at zero ...


Advertising Competition In Retail Markets, Kyle BAGWELL, Gea Myoung LEE 2010 Stanford University

Advertising Competition In Retail Markets, Kyle Bagwell, Gea Myoung Lee

Research Collection School Of Economics

We consider non-price advertising by retail firms that are privately informed as to their respective production costs. We construct an advertising equilibrium, in which informed consumers use an advertising search rule whereby they buy from the highest-advertising firm. Consumers are rational in using the advertising search rule, since the lowest-cost firm advertises the most and also selects the lowest price. Even though the advertising equilibrium facilitates productive effi ciency, we establish conditions under which firms enjoy higher expected profit when advertising is banned. Consumer welfare falls in this case, however. Under free entry, social surplus is higher when advertising is ...


The Benefits And Pitfalls Of Using Social Media (Think Facebook) To Market Your Law Practice: Or, To Get By, Should You Seek A Little Help From Friends?, Maureen Cahill 2010 University of Georgia School of Law Library

The Benefits And Pitfalls Of Using Social Media (Think Facebook) To Market Your Law Practice: Or, To Get By, Should You Seek A Little Help From Friends?, Maureen Cahill

Continuing Legal Education Presentations

Discusses professional uses of social networking sites, including several which focus on the legal community


Customer Satisfaction With College Choice: Something To Scream About When Addressing Cognitive Dissonance, Buyer's Remorse, And The Experience Of Regret, Oscar T. McKnight, Ronald Paugh, Aaron McKnight, Heidi Parker 2010 Ashland University

Customer Satisfaction With College Choice: Something To Scream About When Addressing Cognitive Dissonance, Buyer's Remorse, And The Experience Of Regret, Oscar T. Mcknight, Ronald Paugh, Aaron Mcknight, Heidi Parker

Oscar T McKnight Ph.D.

A modified Thematic Apperception Test [TAT] was administered to undergraduate students to assess dissonance, remorse and regret with their college choice. Results indicate a “roller coaster” affect associated with overall customer satisfaction. The SCREAM model is provided to assist marketing and enrollment managers in their retention efforts.


Marketing To Entrepreneurs, Site Selectors And Relocation Professionals: An Action Plan For Community Economic Development, Oscar T. McKnight, Ronald Paugh, Aaron McKnight, Megan Polak 2010 Ashland University

Marketing To Entrepreneurs, Site Selectors And Relocation Professionals: An Action Plan For Community Economic Development, Oscar T. Mcknight, Ronald Paugh, Aaron Mcknight, Megan Polak

Oscar T McKnight Ph.D.

Community officials offer an array of incentives to stimulate local business growth, unaware of the salient criteria that determine location decisions. An analysis of proprietary research reports and site selector feasibility studies indicates specific criteria that are universally evaluated, nine of which undermine economic development initiatives. An ‘ACTION’ plan is provided to assist city planners’ efforts in appealing to site selection professionals.


Vol. Ix, Tab 47 - Ex. 35 - Deposition Of Jason Calhoun (Rosetta Stone Enforcement Manager), Jason Calhoun 2010 Rosetta Stone

Vol. Ix, Tab 47 - Ex. 35 - Deposition Of Jason Calhoun (Rosetta Stone Enforcement Manager), Jason Calhoun

Rosetta Stone v. Google (Joint Appendix)

Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?


The New Millennium And Online Counseling: Ecological Practice, Concerns And Discussion, Oscar T. McKnight 2010 Ashland University

The New Millennium And Online Counseling: Ecological Practice, Concerns And Discussion, Oscar T. Mcknight

Oscar T McKnight Ph.D.

For counselors, the ecosystem is vast and encompassing; and professionals must understand the client in both context and time. This in and of itself is a daunting task; now, enter the New Millennium and on-line counseling. The Web is the poster child of interconnectivedness and interdependence of systems; however, is the Web bringing us closer or further apart? The Web is transforming society and potentially the ecological context of counseling. A review is necessary.


A Marketing Plan For An Artisan Bread Bakery, Audrey Campana 2010 California Polytechnic State University - San Luis Obispo

A Marketing Plan For An Artisan Bread Bakery, Audrey Campana

Agribusiness

This study was undertaken to determine whether there is market potential for Word-of-Mouth Bakery to expand its current operation in food retailing in Modesto and the surrounding areas. A Case Study was conducted on Panera Bread Company to use as a competitive analysis to compare Word-of-Mouth Bakery with an established nationally known artisan bread company. An expert opinion poll was also conducted to assess the market potential in supermarkets from the observations of in-store bakery managers in Modesto and the surrounding areas. A SWOT analysis was used to determine the internal strengths and weaknesses, and external opportunities and threats that ...


Cal Poly Organic Farm Business Plan, ERIC Ryan MCCARTHY 2010 California Polytechnic State University - San Luis Obispo

Cal Poly Organic Farm Business Plan, Eric Ryan Mccarthy

Agribusiness

This study was undertaken to determine which strategies would allow the Cal Poly Organic Farm to operate as a profitable business without compromising educational and agricultural objectives. Three strategies were analyzed to determine the most profitable approach. The first strategy, expanding CSA sales, emphasizes marketing efforts to increase products and services awareness. This should increase CSA, CPOF, merchandise, and farmers’ markets sales. The second strategy implements new CSA produce boxes that cater to specific groups. Existing produce boxes will remain available to CSA members. Expanding produce boxes can be done with the produce on hand or expanding crop selection. The ...


Analysis Of Function Drink Brand Recognition, Natasja Kashani 2010 California Polytechnic State University - San Luis Obispo

Analysis Of Function Drink Brand Recognition, Natasja Kashani

Agribusiness

The beverage industry has been rapidly expanding over the last century, and currently includes a variety of smaller beverage markets. Functional Beverages have been the newest addition to the beverage industry and Function Drinks is only one of the major companies operating in this market segment. The objective of this study is to assess the current level of brand recognition for Function Drinks among college consumers. The main focus behind this research is to assist the company increase the level of consumer’s brand identification for their company and products through various forms of marketing, advertising, and promotional strategies. It ...


Redefining The Epistomology Of The Coporate / Not-For-Profit Engagement, David Cooke Dr 2010 Southern Cross University

Redefining The Epistomology Of The Coporate / Not-For-Profit Engagement, David Cooke Dr

David Cooke

An understanding of why corporations engage in corporate social investment and corporate philanthropy is vital if not-for-profit organisations are to engage effcetively in raising funds from this sector. This article indicates that their is a return on investment for companies who partner with the not-for-profit sector and approaches need to focus on this rather than an appeal to altruism.


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