A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, 2017 Bryant University
A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker
Honors Projects in Communication
No abstract provided.
Social Media Influence: Metrics Matter, 2017 Bryant University
Social Media Influence: Metrics Matter, Juliana Houldcroft
Honors Projects in Marketing
It is imperative for companies to engage in social media marketing as consumers are often dependent on online information and electronic word-of-mouth. Past literature claims that consumers evaluate the influence of communications differently on social media than they would in a traditional environment because of the nature of the internet. This study aims to analyze user’s perceptions of social media marketing influence and determines if user’s perception of influence changes based on the number of social media metrics (likes, comments, and shares) that accompany a Facebook post. The study also investigates if perceptions of influence vary depending on a user’s …
Salesperson Networking Behaviors And Creativity: Exploring An Unconventional Relationship, 2017 North Dakota State University--Fargo
Salesperson Networking Behaviors And Creativity: Exploring An Unconventional Relationship, Michael T. Krush, Raj Agnihotri, Gerrard M. Macintosh, Ashish Kalra
Management and Marketing Faculty Publications
A great deal of emerging research explores the antecedents and outcomes of salesperson creativity. However, relatively fewer scholarly endeavors have delved into assessing the social antecedents of salesperson creativity. Addressing this issue, the current research focuses on the link between one critical social antecedent in sales research, namely that of networking behaviors, and creativity among salespeople. Specifically, we include customer and professional networking behaviors and study their direct, interactive, and curvilinear effects on salesperson creativity. Empirical findings show that professional networking as well as customer networking are positively related to salesperson creativity. Further, we demonstrate the non-linear effects of professional …
2017 Ijbe Front Matter, 2017 Illinois State University
2017 Ijbe Front Matter, Tamra Connor
International Journal for Business Education
- Editorial Board
- President's Letter
- SIEC-ISBE International
Avondale, 2017 University of North Florida
Avondale, Telfair Stockton, E V. Toomer
City and Regional Planning -- Florida
A copy of a brochure detailing Avondale history and real estate options. Likely from the 1920's
Dollars From The Sea: Jacksonville And The Ocean Business, 2017 University of North Florida
Dollars From The Sea: Jacksonville And The Ocean Business, Committee Of 100 Jacksonville Area Chamber Of Commerce
City and Regional Planning -- Florida
Book details Jacksonville's oceanographic history 1967-1974
River Club At Independent Square, 2017 University of North Florida
River Club At Independent Square, River Club
City and Regional Planning -- Florida
Brochure advertising the Independent Square tower and it's amenities
Diversity In Wedding Advertisments, 2017 Murray State University
Diversity In Wedding Advertisments, Katelyn Suiter, Bailey Bohannah, Joe Mcmahon
Scholars Week
JMC 330
Katelyn Suiter
Bailey Bohannan
Joe McMahon
March 9, 2017
Abstract
We believe large wedding advertisers are creating a bias perception of cultural weddings and wedding parties. From preliminary research, we have found that large, international, wedding opinion leaders such as David’s Bridal and Tiffany and Company are setting a perceptive standard of same-ethnic couples within one wedding advertisement. Although they cover a wide range of ethnic backgrounds through traditional wedding scenes, they do not cross cultures within a single advertisement. Recently, there has been an increase of homosexual wedding advertisements, but all advertisements we have studied so far …
Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, 2017 California Polytechnic State University, San Luis Obispo
Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera
Journalism
The noticeable downturn in print advertising indicates a need for change in the news industry business model. College media is not immune to this decline and need for change. A change in business model calls for transitioning to an alternative system that does not primarily rely on print products and advertising — a digitally focused business model. Many college media organizations around the United States have started to pursue this type of model, changing the way they produce and present news in the process. Taking into account the state of print focused business models in the general and collegiate news …
More Than A Tent: A Case Study On Live Brand Experiences At Coachella Music Festival, 2017 California Polytechnic State University, San Luis Obispo
More Than A Tent: A Case Study On Live Brand Experiences At Coachella Music Festival, Tori Perrella
Recreation, Parks, and Tourism Administration
In recent years, society has seen a shift of marketing practices from traditional strategies to experiential marketing in order for brands to connect with individuals on an emotional level. Live brand experiences contribute to companies building relationships with consumers to create unique, memorable experiences that will be associated with the brand after the event. The purpose of this study was to examine the best practices of live brand experiences at Coachella Valley Music and Arts Festival. The research for this study was conducted using a case study guide created by the researcher, which examined brands’ past brand activations at Coachella. …
Impact Report 2017: Imsa30, The Promise And Power Of Imsa, 2017 Illinois Math and Science Academy
Impact Report 2017: Imsa30, The Promise And Power Of Imsa, Illinois Mathematics And Science Academy
Impact Reports
The State of Illinois launched the Illinois Mathematics and Science Academy (IMSA), which is recognized as the world's leading teaching and learning lab for imagination and inquiry, in collaboration with business, education, and science leaders. For 30 years, IMSA has pioneered the future of science, technology, engineering, and math (STEM) education through its two legislative charges: 1) to provide a uniquely challenging education for students talented in the areas of mathematics and science and 2) to stimulate further excellence for all Illinois schools in mathematics and science. IMSA champions these goals through:
New STEM teaching models: leading the charge to …
When Hippo Used Twitter To Manage Its Supply Chain, 2017 Singapore Management University
When Hippo Used Twitter To Manage Its Supply Chain, Singapore Management University
Perspectives@SMU
The Indian snack brand inspired its customers to be advocates
Household Life Cycle As A Segmentation Approach For Major Professional Sports Teams, 2017 Otterbein University
Household Life Cycle As A Segmentation Approach For Major Professional Sports Teams, Jacob S. Watkins
Undergraduate Distinction Papers
As entertainment and leisure market offerings increase, major professional sports teams need different approaches to segmenting consumers. Household life cycle represents an approach to segmenting. Using data from one major professional sports team, the household life cycle is found to have a relationship with purchase of different season ticket packages. Major professional sports team managers should offer different types of ticket packages to different segments of the household life cycle.
Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, 2017 Northeastern State University
Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, Michael J. Landry
Atlantic Marketing Journal
This paper represents a case study of how to use historic events/artifacts in public relations and sales. It recounts how the Louisville & Nashville Railroad participated in the United States Civil War centennial celebrations by restoring a locomotive, the General, that was made famous in a daring raid conducted in that war. Using primary and secondary documents mainly from corporate archives including notes, operations manuals, public relations logs, measurements, corporate publications and oral history, the paper outlines the General’s iconic history, the purposes for its 1960s restoration to operation for the Civil War centennial, and the overarching marketing strategy behind …
The Cross-Platform Consistency Of Online User Movie Ratings, 2017 Pace University, Lubin School of Business
The Cross-Platform Consistency Of Online User Movie Ratings, Dan Baugher, Chris Ramos
Atlantic Marketing Journal
Online movie ratings are often used in studies of Internet word-of-mouth, but the cross-platform consistency of such ratings has not been well established. Mean user ratings were obtained for 500 movies using the rating systems in place on Netflix and IMDb. Mean volume was 1,480,931 (SD = 2,636,388) and 104,746 (SD = 193,532) on the Netflix and IMDb sites, respectively, suggesting the movies were visible, but also variable in visibility. Volume was moderately correlated (r = .724, p ≤ .001). Mean user ratings on the Netflix and IMDB sites averaged 3.57 (SD = .37) and 3.84 (SD = .34). Mean …
Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, 2017 Marshall University
Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R. D. Mader, Elizabeth C. Alexander
Atlantic Marketing Journal
This article reports an innovative twist on the use of the job shadowing experience as a means not only to provide real-world exposure for the student, but also as a way to generate real-time data from the professionals to be utilized as a basis for class discussion. Reaction from both students and professionals has been overwhelmingly positive.
Field Trip! Assessing Business Student Interest In Plant Tours And Their Product Categories, 2017 Coastal Carolina University
Field Trip! Assessing Business Student Interest In Plant Tours And Their Product Categories, Mark Mitchell, Gregory Turner, Robert Montgomery, Mark Hartley
Atlantic Marketing Journal
Business educators are challenged daily to provide fresh ideas in the classroom and to use new methods to stimulate active learning. One option is to use manufacturing plant tours, company museums, and company visitor centers to supplement traditional classroom activities. This manuscript details this growing type of tourism (known as Consumer Experience Tourism) and identifies the product categories of greatest interest to today’s students in Business and Economics. Business educators are encouraged to more fully embrace this under-utilized resource to promote active student learning and to select those destinations of greatest interest to their particular student audiences.
Controlling And Informational Planned Behavior: Self-Determination Theory And The Theory Of Planned Behavior, 2017 Charlotte Metro FCU
Controlling And Informational Planned Behavior: Self-Determination Theory And The Theory Of Planned Behavior, Jonathan P. Leavell
Atlantic Marketing Journal
The purpose of this non-empirical paper is to explore the theoretical value of introducing constructs of self-determination theory (SDT) into the framework of the theory of planned behavior (TPB). Deci’s and Ryan’s (1985) formulation of SDT maintains an intrinsic focus while much of Ajzen’s (1985) TPB framework maintains an extrinsic focus. The incorporation of constructs based on an internal locus of causality may enhance the predictive power of TPB. Applications for practitioners and opportunities for further research are presented.
A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, 2017 North Carolina Central University
A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette Lynne Bonaparte
Atlantic Marketing Journal
Health literacy includes not only literacy and numeracy, but areas related to an individual's ability to critically review and process health information in such a way that leads to improved health behavior and outcomes. The level of health literacy attained by a particular target audience is an important consideration for marketers of pharmaceutical products as it impacts both the message and the media selected for product promotion. Additionally, the degree to which health literacy levels impact medication adherence should be a consideration for those that market pharmaceutical products.
Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, 2017 Illinois College
Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik
Atlantic Marketing Journal
With its origins in the airline industry, dynamic pricing has recently been extended to the area of Major League Baseball tickets in both the primary and secondary markets. The present study examines similarities in the application of dynamic pricing in the airline and MLB industries, as well as the key differences, which include the interactive effects of competitors in the airline industries and the presence of a secondary ticket market for MLB tickets. The “zone of reasonableness” concept used in freight pricing provides a useful framework for understanding the self-imposed upper and lower price limits for MLB primary market ticket …