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Role Of The Physical Environment In Creating An Academic Major Brand Image, Barbara J. Frazier 2017 Western Michigan University

Role Of The Physical Environment In Creating An Academic Major Brand Image, Barbara J. Frazier

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The image of an academic major is a key determinant in the college decision and perceptions of one's chosen major influences willingness of students and alumni to recommend their major to others. Students use a variety of cues to form evaluations of college offerings, including cues from the built environment. This study explored how students use physical cues in the environment where their studies take place to form a 'brand image' of the academic major. Two hundred seventy five currently enrolled students in a family and consumer science program were surveyed to assess the influence of physical cues on ...


Plausible Vs. Implausible Tensile Price Claim: Selective Accessibility Model Approach, Jung Eun Lee 2017 Virginia Tech

Plausible Vs. Implausible Tensile Price Claim: Selective Accessibility Model Approach, Jung Eun Lee

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Given three types of tensile price claims (TPCs; Save 30% or more, Save up to Y%, and Save 30-Y%), when Y is a plausible discount (60%), the results showed that max expected price discount (EPD) was lower and perceived savings and price fairness were higher for the TPC stating a min savings than one that states a max or a range of savings. In contrast, when the Y% is implausible (90%), the consumers' EPD was not adjusted depending on the TPC, resulting in no difference in perceptions of price discount across the different types of TPCs. If high and plausible ...


How Relationships Among Antecedents And Purchase Intention Of Wearable Technology Are Changed In Five Samples, Anna Perry, Hang Liu, Juyoung Lee 2017 Colorado State University

How Relationships Among Antecedents And Purchase Intention Of Wearable Technology Are Changed In Five Samples, Anna Perry, Hang Liu, Juyoung Lee

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of the current study is to investigate whether the relationships among the antecedents and purchase intentions of wearable technology are changed in different consumer groups. A total of 581 participants from Amazon Mechanical Turk were recruited for a quantitative survey. The results indicated that the relationships among the antecedents and purchase were different in various samples. The difference suggested that people who have bought wearable technology had different requirements from the overall sample, and people who have abandoned wearable technology had different requirements from people who have never abandoned wearable technology.


Consumers' Reactions To Media Portrayed Controllability And Stability Of A Brand's Sweatshop Practice And The Brand's Response Strategies, Md Sanuwar Rashid, Wi-Suk Kwon 2017 Auburn University

Consumers' Reactions To Media Portrayed Controllability And Stability Of A Brand's Sweatshop Practice And The Brand's Response Strategies, Md Sanuwar Rashid, Wi-Suk Kwon

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Media and professional campaigners accused a few brands for exploiting sweatshop over the years including Wal-Mart, the Gap, Nike, and Disney while many other brands are practicing sweatshops as well. Therefore, it is important to understand why some brands are severely reprimanded while others are spared. As a sweatshop allegation hurts a brand's sale and stock price, how a firm should respond to its media coverage also is a central issue to understand consumers' attribution of responsibility.


The Lived Experience Of Crossfit As A Context For The Development Of Women's Body Image And Appearance Management Practices, Miranda Podmore, Jennifer Paff Ogle 2017 Colorado State University

The Lived Experience Of Crossfit As A Context For The Development Of Women's Body Image And Appearance Management Practices, Miranda Podmore, Jennifer Paff Ogle

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

CrossFit is a fitness regimen that combines aerobic exercise, gymnastics, and weight training. Of interest was how women's participation in CrossFit gives rise to varied appearance- and body-related feelings and behaviors, bodily aspirations, and experiences relative to cultural norms of hegemonic femininity. Data were collected via in-depth interviews with 16 women who participate in CrossFit and were analyzed using constant comparison. Emergent themes included: experiences of CrossFit box culture, ideals aspired to, bodily appraisals, appetites/diets, appearance management, identity, and perceived influence of CrossFit. Seemingly, for some women, CrossFit participation may support experiences of empowerment, including a disposition to ...


The Role Of Sustainable Visual Merchandising Practices In Predicting Retail Store Loyalty, Amrut Sadachar, Kseniya Konika 2017 Auburn University

The Role Of Sustainable Visual Merchandising Practices In Predicting Retail Store Loyalty, Amrut Sadachar, Kseniya Konika

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of the present study was to identify sustainable visual merchandising practices to gain insight into consumers' attitudes toward such practices, to predict consumers' intention to patronize and buy from such retailers which use green visual merchandising practices, and ultimately to predict the store loyalty. Stimulus-Organism-Response framework was used as a supporting framework for the present study. An online survey method was used to collect data. A total of 737 useable surveys were gathered from students (age 18 and above) enrolled at large public U.S. Midwest University. Attitude toward sustainable merchandising practices positively influenced willingness to buy (β ...


Chinese Tourists' Shopping Behavior In The United States, Lizhu Davis, Xiaowen Qiu, Dean Davis 2017 California State University Fresno

Chinese Tourists' Shopping Behavior In The United States, Lizhu Davis, Xiaowen Qiu, Dean Davis

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Chinese tourists have become very important in the tourist market. With more of them traveling to the United States, it is becoming critical to understand their shopping behavior. Therefore, the purpose of this study was to investigate Chinese tourists' shopping motivations and decision making processes when they travel in the United States. A qualitative research with personal in-depth interview was conducted. The findings reveal that Chinese tourist mainly purchase branded US apparel, handbags, shoes, and cosmetics; and their major shopping destination is outlet malls. Overall, price value and product quality/authenticity are two key shopping motivations for Chinese tourists.


Characterization Of Flexible Solar Panels For Sustainable Smart Solar Powered Apparel, Chunhui Xiang, Mashud Alam, Sameul R. Vande Loo, Nicholaus G. Steffensmeier, Ran Dai 2017 Iowa State University

Characterization Of Flexible Solar Panels For Sustainable Smart Solar Powered Apparel, Chunhui Xiang, Mashud Alam, Sameul R. Vande Loo, Nicholaus G. Steffensmeier, Ran Dai

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This research is designed to investigate several consumer concerns about solar-powered apparel, including: (a) are they durable enough?, (b) are they washable?, and (c) are they thermally comfortable? Flexible solar panels were found to be strong enough to be incorporated into apparel. The very high elastic modulus was concerning about flexibility, which may impose design restrictions in the final products. The panels were also washable, which implies that they could be permanently attached to garments, thereby simplifying design requirements for solar-powered apparel. A clothing ensemble with a high value of thermal resistance is preferred in winter because it ensures less ...


Factors Surrounding Adolescents' Counterfeit Purchasing: An Exploratory Study, Haesun Park-Poaps, Jennifer Galster 2017 Ohio University

Factors Surrounding Adolescents' Counterfeit Purchasing: An Exploratory Study, Haesun Park-Poaps, Jennifer Galster

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of this study was to investigate the effects of personal and social factors of adolescents' counterfeit purchasing, using a focus group interview with 6 adolescents. The results show that use of socio-emotional network is prevalent in adolescents' counterfeit purchasing behavior. Subjects expressed that status was irrelevant, rather personal preference was the primary motivation of purchasing counterfeits. Past counterfeit purchase experience of their own and family members were found influential in subjects' counterfeit purchasing. Consistent to social control theory, counterfeit purchasers are likely to purchase counterfeits and family plays a significant role in it. Subjects all agreed to the ...


The Role Of Regulatory Focus And Fit In Attribute-Based Evaluation Of Apparel Products, Jonghan Hyun 2017 Kent State University

The Role Of Regulatory Focus And Fit In Attribute-Based Evaluation Of Apparel Products, Jonghan Hyun

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of this study is to investigate the role of regulatory focus and fit in evaluation of apparel products bearing certain attributes. Our findings suggest that promotion-focused consumers attach more value to apparel products bearing attractive attributes, whereas prevention-focused consumers attach more value to apparel products bearing must-be attributes.


From Waste To Cloth: Sustainable Textile Innovation In Uganda, Mary Ruppert-Stroescu, Joyce Nabisaalu Komakech 2017 Oklahoma State University

From Waste To Cloth: Sustainable Textile Innovation In Uganda, Mary Ruppert-Stroescu, Joyce Nabisaalu Komakech

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Economic empowerment in Africa is most sustainable when developing indigenous skills and resources. In Uganda, the banana is one of the most important food crops, grown by about 75% of the farmers and feeding over 12 million people. A species of the banana, the Pisang Awak, is a 3-meter tall plant producing staple food in the central and western regions of Uganda. Most of the plant's layered pseudstems contain fibers, yet are commonly left in the field as waste. Bast fiber extraction is a common practice for flax, however there is a gap in scientific research regarding the extraction ...


Female Consumers' Motivation And Intent To Dispose Of Apparel In An Eco-Friendly Manner: A South African Emerging Market Perspective, Maria Jacoba Stols, Nadine Cynthia Sonnenberg, Nadene Marx-Pienaar 2017 University of Pretoria

Female Consumers' Motivation And Intent To Dispose Of Apparel In An Eco-Friendly Manner: A South African Emerging Market Perspective, Maria Jacoba Stols, Nadine Cynthia Sonnenberg, Nadene Marx-Pienaar

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Various stake holders have in recent years voiced concern about disposal of apparel and textile products, especially in emerging market contexts such as South Africa. This emphasizes the need for further empirical investigation regarding female consumers' apparel disposal behavior (i.e. donating, reselling or recycling) and more specifically, the determinants of their pro-environmental motivation and intent. The theoretical basis of this study included a combination of variables derived from the Norm-Activation Theory (i.e. awareness of consequences, moral norms) and the Theory of Planned Behavior (i.e. social norms, attitude, perceived behavioral control and behavioral intent). Structural equation modeling revealed ...


Women's Motivations To Sew Clothing For Themselves, Addie Martindale, Ellen McKinney 2017 Georgia Southern University

Women's Motivations To Sew Clothing For Themselves, Addie Martindale, Ellen Mckinney

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Participation in home sewing sewing is undergoing a resurgence in participation with a growing number of women choosing to sew their garments instead of buying readily available fast fashion. The purpose of this grounded theory study was to understand the current motivations of an ethnically diverse sample of women who sew garments for themselves. The in-depth interview data from 15 interviews revealed personal fulfillment to be the overarching reason for their sewing participation. Personal fulfillment was achieved through investment, control, and empowerment that provided the women with accomplishment, a creative outlet, and stress relief. Theoretical perspectives of prosumerism, craft consumer ...


An Empirical Study On Chinese Adolescents' Fashion Involvement, Jin Su, Xiao Tong 2017 The University of North Carolina at Greensboro, USA

An Empirical Study On Chinese Adolescents' Fashion Involvement, Jin Su, Xiao Tong

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The research fills the literature gap by utilizing the theories of consumer socialization, the theory of the "extended self" and fashion clothing perspectives in the context of China's adolescents.


Before And After Avatar Exposure: The Impact Of Body Scanning Technology On Body Satisfaction, Mood, And Appearance Management, Jessica Lee Ridgway, Mary King 2017 Florida State University

Before And After Avatar Exposure: The Impact Of Body Scanning Technology On Body Satisfaction, Mood, And Appearance Management, Jessica Lee Ridgway, Mary King

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Research published in Clothing and Textiles Research Journal (CTRJ) initiated a call for research investigating how the third dimension affects one's perception of their body. Specifically, Loker, Ashdown, and Carnrite (2008) raised the following questions: "Will the ability to see ourselves in three dimensions (3D) increase body acceptance of normal variations and counteract the popular media images of what constitutes a beautiful body? Or will three-dimensional views increase dissatisfaction with our real bodies?" (p. 175). In response to this call, this study investigated the unique experience of viewing one's body in 3D on participants' self-reported levels of body ...


The Future Of Making For Designers, Makers, And Users: A Conversation Between Industry And Academia, Lushan Sun, Li Zhao 2017 Auburn University

The Future Of Making For Designers, Makers, And Users: A Conversation Between Industry And Academia, Lushan Sun, Li Zhao

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

In recent years, the apparel industry has been integrating a number of emerging technologies. Methods such as automated production and 3D printing or additive manufacturing are shifting the dynamic for traditional apparel designers. Such evolution is leading to a shift in paradigm as various industry companies are actively exploring and applying such emerging technology in commercial products and manufacturing processes. This study examined the perception of both industry and academia in the changing environment for designers, makers, and users and explored approaches in locating resources for supporting both industry and academia in future growth. Data suggests that roles of designer ...


Androgyny In The Post-Postmodern Era, Andrew Reilly, Ben Barry 2017 University of Hawai`i, Manoa

Androgyny In The Post-Postmodern Era, Andrew Reilly, Ben Barry

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Androgyny is defined as the mixing of masculinity and femininity, yet the way in which they are combined can vary from blending masculine and feminine signifiers to juxtaposing them. Using concepts of Post-postmodern Theory and Performatism this qualitative study how Millennial men create androgynous by juxtaposing menswear with womenswear. Participants were motivated by a desire to challenge gender roles, aesthetics of the garments, and spirituality. The "New Androgyny" is an aesthetic change from the androgynous appearance forms of the Postmodern age and represents new approaches to gender identity.


Conscious Consumption: Consumer Attitudes And Behaviors Toward Second-Hand Shopping Conscious Consumption: Consumer Attitudes And Behaviors Toward Second-Hand Shopping, Ivana Markova, Naska Bayanduuren 2017 San Francisco State University

Conscious Consumption: Consumer Attitudes And Behaviors Toward Second-Hand Shopping Conscious Consumption: Consumer Attitudes And Behaviors Toward Second-Hand Shopping, Ivana Markova, Naska Bayanduuren

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

The purpose of this study was to analyze the consumer attitudes and behaviors toward second-hand shopping in relation to frequency of purchase. Furthermore, differences in attitudes/behaviors based on gender were analyzed. It is foreseen that the findings of this research will lead to innovative ways of second hand shopping in effort to encourage sustainable practices among both leaders and consumers of the fashion industry.


Students' Perceptions Of Adopting Minimal Transformative Wardrobes, Addie Martindale, Young-A Lee 2017 Georgia Southern University

Students' Perceptions Of Adopting Minimal Transformative Wardrobes, Addie Martindale, Young-A Lee

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This exploratory research incorporates the publicly pressed ideas regarding minimal wardrobe adoption with academic research on transformative clothing to evaluate the understanding of sustainability in college students' current and future life. After their unknown exposure to the adoption of a minimal transformative wardrobe by their instructor, the students were surveyed regarding the perceptions of their instructor's appearance, transformative clothing, the role of gender in adoption, and reasons for consumer adoption. Qualitative analysis revealed the perceived benefits of the instructor's wardrobe adoption, including the themes of simplification, professional appearance, and saving time and money. Students expressed interest in owning ...


Garment Workers' Rights Are Women's Rights: Suggestions For Future Studies On Support For Socially Responsible Businesses, Beth Myers 2017 Georgia Southern University

Garment Workers' Rights Are Women's Rights: Suggestions For Future Studies On Support For Socially Responsible Businesses, Beth Myers

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Globally, 80% of garment workers are women. This conceptual paper proposes that future research studies frame garment workers' rights as women's rights as a way to increase support for socially responsible businesses. The proposition is based on current literature and the construal-level theory of psychological distance.


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