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17,926 full-text articles. Page 2 of 324.

The Power Of Influence: Traditional Celebrity Vs Social Media Influencer, Melody Nouri 2018 Santa Clara University

The Power Of Influence: Traditional Celebrity Vs Social Media Influencer, Melody Nouri

Advanced Writing: Pop Culture Intersections

This article examines how YouTube and Instagram micro-celebrities are able to influence pop culture trends in regards to fashion and beauty at greater extents than the traditional celebrity. From their ability to create communities where users feel more connected to the influencer through higher levels of engagement, authenticity, and reliability, we can conclude that social media stars have the upper hand in endorsing products. From the implications of the social media star’s greater amount of influence on consumers, I conclude that product marketing efforts should prioritize using social media celebrities as their main advertising platform due to more efficient ...


Foodways (Fa 1202), Manuscripts & Folklife Archives 2018 Western Kentucky University

Foodways (Fa 1202), Manuscripts & Folklife Archives

FA Finding Aids

Finding aid only for Folklife Archives Project 1202. Collection of papers written by students in Professor Barry Kaufkins’ Foodways class (FLK/ANTH 388) at Western Kentucky University. While a majority of the papers focus on Easter traditions, other topics of note include immigrant foodways traditions, fundraising efforts, community organizations, tailgating, and sorority life. Papers also include photographs taken by students.


Social Impacts Of Popular Culture During The Vietnam War, Chris Ashton 2018 Santa Clara University

Social Impacts Of Popular Culture During The Vietnam War, Chris Ashton

Advanced Writing: Pop Culture Intersections

In this paper, I will argue that popular culture is imperative to a population overcoming and learning from a time of economical, political, and social turmoil. Focusing on the Vietnam War, I will demonstrate how common it is for people to rely on popular culture for hope and education during times of crises and it is often that music, movies, or artwork are those outlets.

By dissecting the messages of other popular songs recorded during the Vietnam War while also examining books like The Vietnam War and American Music written by David James and Songs of the Vietnam Conflict by ...


Rap Music As A Positive Influence On Black Youth And American Politics, Natalie Wilson 2018 Santa Clara University

Rap Music As A Positive Influence On Black Youth And American Politics, Natalie Wilson

Advanced Writing: Pop Culture Intersections

This article will examine the impact of rap music on Black American youth as well as contemporary American politics with an emphasis on police brutality.


The Effect Of Cws On Adolescent Health, Mitchell Shi 2018 Santa Clara University

The Effect Of Cws On Adolescent Health, Mitchell Shi

Advanced Writing: Pop Culture Intersections

This article will be covering the problem of celebrity worship. Celebrity worship has been in debate over the past few years regarding whether it is a harmful activity or not among adolescents, but with the recent established psychological disorder of Celebrity Worship Syndrome, it can be shown that it has become a serious health issue. One side argues that celebrity worship is harmless, even a helpful practice to pursue. The other side, however, argues that celebrity worship is detrimental to the mental and physical wellbeing of the adolescents. It is important to understand what celebrity worship entails, the different tests ...


Marketing Influences Through Strategic Campaigns And Sustainability, Oliver Martin 2018 Santa Clara University

Marketing Influences Through Strategic Campaigns And Sustainability, Oliver Martin

Advanced Writing: Pop Culture Intersections

This article will present how marketing can transcend boundaries and promote future globalization. The implementation of the triple bottom line consisting of environmental, social and economic values has proven to be successful in the growing of brands beyond their product and services. One study illustrates that consumers' purchasing patterns are affected by brand culture and ethics. The companies Starbucks, Ikea and Unilever utilize their extensive marketing reach not only to promote their business, but future change and equality. This article will argue how the interconnectivity of marketing campaigns will transcend barriers and create a common ground, which we so desperately ...


Private Equity Success: High Returns In A Risky World, Ross Corey 2018 Santa Clara University

Private Equity Success: High Returns In A Risky World, Ross Corey

Advanced Writing: Pop Culture Intersections

This article will be covering how a private equity firm, despite the firm’s investment preferences, can lessen their risk without negatively affecting the potential gains in their assets and capital by making the right considerations. Investing in platforms such as stocks, bonds, and real estate may offer good long term returns. A small percentage of people look to invest in private equity markets. A reason for this is because funds have high minimum investments which makes private equity more exclusive compared to many public markets. A private equity investment, in most cases, is an opportunity for higher returns, with ...


Streaming Services, Binging, And Cultural Consequences, Sean Flanagan 2018 Santa Clara University

Streaming Services, Binging, And Cultural Consequences, Sean Flanagan

Advanced Writing: Pop Culture Intersections

This article discusses how streaming services such as Netflix are affecting cultural ideas and attitudes towards media.


The Impact Of Podcasts In Education, Thomas Goldman 2018 Santa Clara University

The Impact Of Podcasts In Education, Thomas Goldman

Advanced Writing: Pop Culture Intersections

This article will be covering the impact of podcasts in education. Multimedia has been apart of education and classroom environments for over 40 years. With the recent rise in podcast creators and consumers, it is natural that this aspect of media would also spread into education. The use of podcasts in education is controversial, one side argues that podcasts have no place in education and are merely a distraction. The same was said about PowerPoint presentations and in-class videos at one point of time, however multimedia in the classroom has become the new norm. This article will provide the argument ...


The Effects Of Social Media And Apps On Exercise And Health Habits Of Millennial Women, Sarah Mason 2018 Santa Clara University

The Effects Of Social Media And Apps On Exercise And Health Habits Of Millennial Women, Sarah Mason

Advanced Writing: Pop Culture Intersections

Exercise and eating healthy have become the next big trends, with new technology and social media allowing them to flourish. It is difficult to avoid this trend when “#fitspiration” is the caption of over 15 million instagram posts and there are hundreds of smartphone applications (apps) focused on health and fitness, that function to track your goals, provide tips or even include full workouts and healthy recipes.


City Backdrop: Television And Its Gentrifying Influence On A City's Black Community, Ana Hoshovsky 2018 Santa Clara University

City Backdrop: Television And Its Gentrifying Influence On A City's Black Community, Ana Hoshovsky

Advanced Writing: Pop Culture Intersections

This paper will focus on the issue of race representation in television and its implications to real life communities in the cities featured in television. Scenes from the comedy show Portlandia will be examined to determine the effects the show has on the black community of Northeast Portland, Oregon. Characters from HBO’s Treme will also be analyzed to assess the show’s claim of representing the struggles of locals in a post-Katrina New Orleans. The lack of diverse representation throughout Portlandia’s eight seasons has caused the show to help to fuel the gentrification in the city. Viewers of ...


The Missing “X” In Ethnic And Cultural Acceptance, Sofia Michelle Sandoval Larco 2018 Santa Clara University

The Missing “X” In Ethnic And Cultural Acceptance, Sofia Michelle Sandoval Larco

Advanced Writing: Pop Culture Intersections

In our modern world of heightened wall building, we are confident more separates us than brings us together. Added to our intrinsic differences, we find distinctions amongst people of our same gender, ethnicity, and race. These separations, in the long run, can turn into acts of miscommunication, create discomfort and animosity; and thus begins a tragic cycle of thinking in binaries. In this article I will argue that by reclaiming rhetoric traditions Latinx creators have continued a hesitant social move to refashion the aggregate memory of bondage and discrimination that began in colonial times. These creators are not blaming a ...


Social Media And Consumer Culture: Addicted To The Idealized Consumer, James Laeder 2018 Santa Clara University

Social Media And Consumer Culture: Addicted To The Idealized Consumer, James Laeder

Advanced Writing: Pop Culture Intersections

For better or for worse, social media has become party of the fabric of society. As technology and social networking sites increasingly affect the behavior and culture around us, signs of digital addiction are on the rise. This article discusses the connection between consumer culture and social networking site addiction.


Social Media’S Effect On Mental Health: How America’S Youth Are More Vulnerable To Its Negative Implications, Melissa Magner 2018 Santa Clara University

Social Media’S Effect On Mental Health: How America’S Youth Are More Vulnerable To Its Negative Implications, Melissa Magner

Advanced Writing: Pop Culture Intersections

This article explores the potentially negative psychological effects social media photo-sharing platforms have on America’s adolescents. While most studies on mental health effects related to social media use have focused on Facebook and the young adult age group 18-35, this article focuses on users under the age of 18 with an emphasis on Instagram and Snapchat – the two most rapidly growing social networking sites for adolescents. Photo-sharing sites have characteristics different than other social media sites, specifically the ability to alter photos and to communicate live time through videos and photos, which may have different mental health consequences on ...


Traveling Theory: Fredric Jameson’S Interpretations Of The Cultural Revolution And Maoism, Xian Wang 2018 University of Notre Dame

Traveling Theory: Fredric Jameson’S Interpretations Of The Cultural Revolution And Maoism, Xian Wang

CLCWeb: Comparative Literature and Culture

In her article, "Traveling Theory: Fredric Jameson’s Interpretations of the Cultural Revolution and Maoism," Xian Wang discusses how Fredric Jameson transformed or “transcoded” the Chinese Cultural Revolution into his notion of cultural revolution, regarding it as a radical means to achieve decolonization and national liberation. The Chinese Cultural Revolution therefore became a model for cultural revolution in different parts of the world, and an alternative vision of modernity. Jameson also associates Maoism and the Cultural Revolution with Antonio Gramsci’s concept of subalternity, and considers cultural revolution as an ideological revolution for the oppressed classes. Taking Maoism as a ...


Introduction: Rethinking Critical Theory And Maoism, Kang Liu 2018 Duke University

Introduction: Rethinking Critical Theory And Maoism, Kang Liu

CLCWeb: Comparative Literature and Culture

In his article, "Rethinking Critical Theory and Maoism," Kang Liu reviews the existing literature in English on the relationship of Critical Theory and Maoism and discusses the need to explore and reconstruct a genealogy of Critical Theory and Maoism within the global context of political, ideological, and intellectual currents and trends. The special issue will focus on three clusters of issues: first, the western invention of Maoism as a universal theory of revolution; second, the reception of Critical Theory in China and its relationship to Maoism; and third, the relevance of Maoism and Critical Theory today. Liu raises the question ...


Maoism In Culture: A “Glocalized” Or “Sinicized” Marxist Literary Theory, Ning Wang 2018 Shanghai Jiao Tong University

Maoism In Culture: A “Glocalized” Or “Sinicized” Marxist Literary Theory, Ning Wang

CLCWeb: Comparative Literature and Culture

In his essay "Maoism in Culture," Ning Wang discusses the importance to literature and art of Mao's famous "Yan'an Talks" as one of his most representative works. Maoism, or Mao Zedong Thought as is generally called in China, is a "glocalized" or "Sinicized" Marxism initiated and developed by Mao and his comrades in arms and successors in China. Wang argues that although Maoism is not a dogmatically "imported" Marxism from the West, it has indeed grasped some fundamental Marxist principles in combination with the concrete Chinese literary and critical practice. Thus a "glocalized" or "Sinicized" Marxist literary theory ...


Mao's "On Contradiction," Mao-Hegel/Mao-Deleuze, Kenneth Surin 2018 Duke University

Mao's "On Contradiction," Mao-Hegel/Mao-Deleuze, Kenneth Surin

CLCWeb: Comparative Literature and Culture

Mao Tse-Tung's famous 1937 essay "On Contradiction" is regarded as a significant attempt to redefine and reapply Marx's notion of a "dialectical contradiction" to the Chinese revolutionary conjuncture of Mao's time. I set out the principles outlined in Mao's essay, before arguing that the revolutionary conjuncture of his time no longer exists in the era of globalization and neoliberalism. I conclude that a new conception of "antagonism" is needed, and revise Mao's position with the aid of the philosophy of Deleuze and Guattari.


Mapping Out Chinese Modernity And Alternative Modernity, Song Li 2018 Wuhan University

Mapping Out Chinese Modernity And Alternative Modernity, Song Li

CLCWeb: Comparative Literature and Culture

In his article, “Mapping Out Chinese Modernity and Alternative Modernity,” Song Li reviews the writings of Kang Liu, particularly his Aesthetics and Marxism. Kang Liu studies the intellectual trajectory of Chinese Marxism from its inception to its post-Mao phases of transformation by comparing it with the cultural and aesthetic thinking of Western Marxism. It provides not only a new perspective for the study of Marxism in general and Chinese Marxism in particular, but also opens up a new space for mapping out Chinese modernity and alternative modernity. Its 2012 Chinese translation makes it more accessible in China, and it will ...


The Political (Un)Conscious: Rethinking Aesthetics From A Cross-Cultural Perspective, Xiaohong Zhang 2018 Shenzhen University

The Political (Un)Conscious: Rethinking Aesthetics From A Cross-Cultural Perspective, Xiaohong Zhang

CLCWeb: Comparative Literature and Culture

In her article, "The Political (Un)conscious: Rethinking Aesthetics from a Cross-Cultural Perspective," Xiaohong Zhang adopts a cross-cultural perspective, examining the cultural-specific nuances of critical terms like race, class and gender, all of which have bearings on our perception and conception of aesthetics. Drawing on Emory Elliot's groundbreaking book, Aesthetics in a Multicultural Age (2002), the paper probes into the aesthetic experience whose primary effect is to depragmatize. Along this line of thinking, the author draws attention to the aesthetic impetus of two Nobel laureates, Mo Yan and Gao Xingjian, whose rewriting of Western classics demonstrates Chinese authors' shared ...


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